ROSEVILLE, Calif. — As part of the launch of its 150th anniversary celebration website, Union Pacific Railroad will award more than $35,000 in prizes to the top entries that remake the company’s classic 1970s television commercial, “We Can Handle It.”
Video remake contestants can find information, rules, sheet music to the commercial’s Great Big Rollin’ Railroad theme song, and other resources at www.up150.com. Entries are encouraged from all music genres including blues, reggae, pop, country, rock, hip hop, rap, jazz and others. The grand prize winner will receive $15,000, two finalists will receive $5,000 each and six runners up will receive $1,000 each. One entry each month also will receive $1,000. The entry deadline is July 1, 2012, and contestants must be 18 years of age or older.
The original “We Can Handle It” television spots featured hand-clapping, foot-stomping employees from across the Union Pacific network singing the Great Big Rollin’ Railroad lyrics in a variety of settings, some more on key than others. Several different versions of the commercials were produced and aired. Still popular today, the Great Big Rollin’ Railroad ring tone has been downloaded more than 100,000 times.
Rail enthusiasts, Abraham Lincoln fans, students, history buffs and employees will enjoy visiting the railroad’s interactive and resplendent historical timeline published at www.up150.com. Combining history and high-tech, the timeline highlights in detail 60 milestones in Union Pacific’s history and features more than 100 photos from Union Pacific’s archives.
Tell us your story
Union Pacific today is part of more than 7,300 communities across the western two-thirds of the U.S., many of which were settled as a result of their proximity to the railroad. Nearly everyone has a story about the railroad, whether it involves working on it, riding the train, or just appreciating the power and technology of a 200-ton locomotive rolling across the countryside. As part of its 150th anniversary celebration, Union Pacific invites everyone to share their stories via www.up150.com and become part of the railroad’s history. Stories can be shared via Facebook or Twitter and website visitors can vote for their favorite stories.
About Union Pacific
One of America’s iconic companies, Union Pacific celebrates its 150th anniversary in 2012. Abraham Lincoln signed the Pacific Railway Act of July 1,1862, creating the original Union Pacific. Today, Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP), linking 23 states in the western two-thirds of the country by rail and providing freight solutions and logistics expertise to the global supply chain. From 2000 through 2011, Union Pacific spent more than $31 billion on its network and operations, making needed investments in America’s infrastructure and enhancing its ability to provide safe, reliable, fuel-efficient and environmentally responsible freight transportation. Union Pacific’s diversified business mix includes agricultural products, automotive, chemicals, energy, industrial products and intermodal. The railroad serves many of the fastest-growing U.S. population centers and emphasizes excellent customer service. Union Pacific operates competitive routes from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada’s rail systems and is the only railroad serving all six major Mexico gateways.
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