TAHOE/TRUCKEE, Calif. - The holiday season is upon us again. Thanksgiving is just around the corner. Retail sales are expected to skyrocket starting around midnight that day and to continue like mad until around midnight Dec. 24. This year I'm looking forward to something different. Following Black Friday - the mega shopping day immediately after Thanksgiving - and Cyber Monday the next week, which encourages online shopping, this year we have a day dedicated entirely to goodwill. I'm looking forward to that day.This year, nonprofits across the country are acknowledging the day following Cyber Monday as the start of the "Giving Season." We are calling this day #GivingTuesday, which this year falls on Tuesday, Nov. 27.On #GivingTuesday nonprofits around the country will remind folks of the valuable ways nonprofit organizations make our communities better places to live. We will remind our supporters that we couldn't change things for the better without their commitment. And we will be thanking our supporters for the many ways in which they give back to their communities through our work.I've always been aware of the work of our local nonprofits, but I've only recently begun to look at that work in a new way, to assess that work for its value to me. I am grateful to live in a community with a no-kill policy for stray animals: The Humane Society of Truckee Tahoe ensures I don't suffer insomnia every time I don't adopt a stray. I am glad the Boys & Girls Club of North Lake Tahoe, Girls on the Run, InnerRhythms, and Big Brothers Big Sisters are keeping kids off the street while on the right path. This makes our communities safer which adds value when assessing property and walking the dog. This community would not be the same in an unthinkable way without Sierra Senior Services or Project MANA. Many, many more amazing nonprofits serve our region and they support us all whether we use their services or not. They make this community a great community and they enrich our lives.#GivingTuesday is a perfect day to acknowledge the value we all receive through the work of our local nonprofits. It's also a wonderful day to give back in other ways. Many private sector businesses are supporting #GivingTuesday on Nov. 27 by hosting events in which employees, management, board members, clients and family members take on a project that gives back to the community.It's important to remember #GivingTuesday is just one day and our nonprofits and communities need support throughout the year. It's also important to remember the true reason we call this the Giving Season. Happy holidays. - Anne Grogan is manager of development at Sierra Business Council, a nonprofit that like many others makes the Sierra Nevada a fabulous place to live. This giving season she'll be thinking local first.
November 13, 2012 | Back to: News