Joanna Hartman
Sierra Sun

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December 12, 2006
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Shoppers pay 2 percent tax at Northstar

Shoppers at the Village at Northstar pay an extra charge on all purchases within the resort.

Since November, a 2 percent "resort tax" has been applied to purchases on lodgings, food and retail. The tax is intended to raise extra money for events and entertainment.

"[It's] to help create vibrancy and energy in the village," said Julie Maurer, vice president of marketing for Northstar at Tahoe.

All the open businesses in the village are now charging the civic fee, Maurer said.

Businesses agreed to the tax as part of coming on board with the organization.

"[We] work in conjunction with businesses in terms of the programming," Maurer said.

For example, on Dec. 23, the Jeff Jones Band will play in the village at 2 p.m. Money from the civic fees will be used to pay the musicians who play apres ski concerts during the holiday weeks.

"I think it'll be a good thing for the resort," said Kelly Bailey, owner of Earthly Delights.

Bailey said her business has not yet applied the tax, but probably will by the end of the winter.

Both Starbucks and North Face declined to comment on the new tax.

Businesses are required to notify customers of the charge " on the receipt and by a posted explanation in the stores, according to Maurer.

"I think it's good because it'll bring musicians and culture and something to pass the time here," said Fernando Moura, Kings Beach, who will work for Northstar-at-

Tahoe later this month.

Moura's friend agreed.

"I believe it's nice for the ski station to bring more people here " if there are more people, the ski station gets more money and we have more fun," said Carlos Hartveld, Kings Beach, who also plans to work for the resort.

Resort taxes are not uncommon in areas similar to Northstar. The Village at Squaw Valley has a civic fee " 2 percent for lodging and 1.5 percent for commercial services. The money goes to the Squaw Valley Neighborhood Company for marketing and events such as the Jazz, Brews and Funk Festival and the Winter Solstice Festival, according to Christy Beck, director of sales and marketing in the village.

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Tahoe Daily Tribune Updated Dec 12, 2006 08:18PM Published Dec 12, 2006 11:17PM Copyright 2006 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.