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Jim Grant / Lake Tahoe Action / Yellow Sub owners Steve and Patti Morris are living their Tahoe dream.
For Patti and Steve Morris, owning and operating the Yellow Sub sandwich shop is more than a way to make a living. They figure that they're upholding an important Tahoe tradition.
"I was raised in Southern California, but I've been coming to Tahoe every summer since 1976," said Patti Morris, who co-owns the shop with her husband. "Yellow Sub has always been known and loved as the best sandwich at the lake. It's great to own a business that you have always patronized and admired yourself."
Steve Morris was raised in Carson City, and Patti attended the University of Nevada, Reno, moving to Tahoe when she turned 21. Soon after they were married, both entered the customer service business - Steve at Harrah's. That was until they saw an ad in the paper last year that the Yellow Sub was up for sale.
"I was raised in Southern California, but I've been coming to Tahoe every summer since 1976," said Patti Morris, who co-owns the shop with her husband. "Yellow Sub has always been known and loved as the best sandwich at the lake. It's great to own a business that you have always patronized and admired yourself."
Steve Morris was raised in Carson City, and Patti attended the University of Nevada, Reno, moving to Tahoe when she turned 21. Soon after they were married, both entered the customer service business - Steve at Harrah's. That was until they saw an ad in the paper last year that the Yellow Sub was up for sale.
"We had always wanted to move back to Tahoe, and as soon as we read that ad, a light went on," Patti said. "We saw it and it was like, 'Oh my God.' This place is a Tahoe tradition, and now we have a chance to own it."
The couple bought the store last November, and have not regretted it.
"Business is good," said Patti, who is a manager for Countrywide Home Loans. Steve is in the shop every day handling the lion's share of the day-to-day operations.
The couple bought the store last November, and have not regretted it.
"Business is good," said Patti, who is a manager for Countrywide Home Loans. Steve is in the shop every day handling the lion's share of the day-to-day operations.
Yellow Sub itself has been at the lake for more than 30 years. It is located on Tallac Avenue, near the corner at Highway 50.
And their food is, indeed, worth the trip. It's a friendly, comfortable, hometown atmosphere, providing the kind of the feeling you got when you came home for lunch as a kid and mom had a sandwich waiting for you on the kitchen table.
The sandwiches are great, and really made individually to order - no assembly line where your veggie deluxe is getting mixed up with the pastrami being ordered by the guy behind you in line.
And their food is, indeed, worth the trip. It's a friendly, comfortable, hometown atmosphere, providing the kind of the feeling you got when you came home for lunch as a kid and mom had a sandwich waiting for you on the kitchen table.
The sandwiches are great, and really made individually to order - no assembly line where your veggie deluxe is getting mixed up with the pastrami being ordered by the guy behind you in line.
In a big way, Patti and Steve Morris are still in the customer service industry.
"And we still have that original ad," Patti said of the advertisement they saw on that fateful day. "I have it pinned to my bulletin board at work."
Previous owner Steve Lannen still resides at South Shore and owns the Yellow Sub in Sparks.
"And we still have that original ad," Patti said of the advertisement they saw on that fateful day. "I have it pinned to my bulletin board at work."
Previous owner Steve Lannen still resides at South Shore and owns the Yellow Sub in Sparks.
