SOUTH LAKE TAHOE, Calif. — With headliners like Pretty Lights, Bassnectar, Thievery Corporation and the Glitch Mob, SnowGlobe Music Festival — far away from the aimless wanderers on Casino Corridor — will undoubtedly be the place to be this New Year's Eve.
“We couldn't be more excited about how welcoming the town of South Lake Tahoe has been to this idea,” said Chip Herter, spokesman for the event.
SnowGlobe will be held on Lake Tahoe Community College's soccer field Dec. 29-31. Joining the headliners, announced first exclusively through Lake Tahoe Action, will be more than 40 other acts. The music selection is meant to attract skiers and snowboarders.
“We wanted to create an environment that's the perfect marriage between music and mountain sports,” Herter said.
The festival touts on its website that festivalgoers will be able to ski and snowboard during the day and rock out at night.
“Early Bird” tickets go on sale Nov. 4 for $99.95, followed by $124.95 “advanced” on Nov. 9 and $149.95 regularly priced tickets come winter.
SnowGlobe is a sister festival to the SnowBall event held last year in Avon, Colo. The city of South Lake Tahoe has been courting the idea of hosting a winter festival for some time, said spokeswoman Nancy Kerry, who went to see the festival in Colorado last year.
“This is part of the city's new initiative to attract big events,” Kerry said.
SnowGlobe is branded as a winter-themed event and organizers are ensuring festivalgoers get a true winter experience. Though there will be some tented space, much of the festival will be outside, regardless of the weather.
Attendees are recommended to dress warm. A shuttle from the Stateline area will run back and forth between the LTCC site and Stateline throughout the festival.