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January 26, 2012
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Alaska Airlines to stop distributing prayer cards with

SEATTLE (AP) - Alaska Airlines is ending decades of giving passengers prayer cards with their meals, saying Wednesday the decision was made out of respect for all passengers.

Airline spokeswoman Bobbie Egan said the airline heard from customers who preferred not to mix religion with transportation. The decision reflects respect for the diverse religious beliefs and cultural attitudes of Alaska Airlines' customers and employees, the company said in announcing the change.

"Some customers were comforted by the cards and some didn't feel religion was appropriate on the plane and preferred not to receive one," she said.

The cards began as a marketing ploy 30 years ago to differentiate the regional airline from its competitors. The company admits the idea was borrowed from another airline.

The cards offer a short excerpt of a psalm from the Old Testament printed on a beautiful photograph. One current example includes this excerpt printed over a beach scene: "Give thanks to the Lord for He is good. His love endures forever."


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Tahoe Daily Tribune Updated Jan 26, 2012 09:10PM Published Jan 26, 2012 09:07PM Copyright 2012 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.