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March 15, 2012
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Powder arrives for Kirkwood's Freeride Flow Festival

As it turns out, the timing just might be perfect for the Freeride Flow Festival at Kirkwood Mountain Resort.

A week of heavy snowfall was forecast before the March 16-18 event, which will feature world renowned athletes, yogis and DJs.

"Both aspects of what I do will be going down at Kirkwood," said Sage Cattabriga-Alosa, who spoke to Lake Tahoe Action will on an Alaskan photo shoot. "Basically, it will be a fun ski day with people, and I am involved with the event on the nighttime side of things; myself and partners have Nomadic Event Design. We do event setups with music visual art performance and provide a well-rounded party experience."

The headlining DJs are Michal Menert of Pretty Lights and Justin Martin and LoBounce.

Vinyasa flow yogi Stephanie Snyder will instruct two classes on Friday.

"It will be a fun flow but it will also be therapeutic for them and help prepare them or unwind them from wherever they are coming or going," she said. "It will be special for the snow crowd."

Produced by Tough Guy Productions, a Tahoe-based ski film and event production company, the Freeride Flow Festival brings together novice and recreational winter athletes with professional sports athletes, backcountry experts and top industry vendors for clinics, demonstrations, electronic DJs, performances and a whole lot of apres ski. Tickets are on sale now at FreerideFlowFest.com.

The festival could become an annual event, an organizer said.

"The Freeride Flow Festival has been a vision of Tough Guy Productions to develop an event that reaches the non-competitive skier or rider with instruction, relaxation and more importantly an opportunity to build friendships and have a blast doing it," spokeswoman Allie Bruni said. "It's going to be an inspirational and powerful on and off the snow celebration designed to promote integration, interaction and uniting people through sports, music and nature."

"Kirkwood offers the perfect combination of backcountry and freeriding with miles of trails to explore. Our mountain knowledge combined with top industry athletes provides the perfect mix for the inaugural Freeride FLOW Festival. A change was due here, Tough Guy productions opened the door and we stepped in to host this great event. A truly new experience for all here in the Sierra. We look forward not only to Year 1, but building this unique event into a five-day festival in the future."

Confirmed athletes include: Cattabriga-Alosa; Alison Gannett, leading the KEEN Rippin' Chix Backcountry Camp and Steeps Clinics; legendary ski pioneer Kent Krietler, as backcountry guide and yoga instructor; Lorenzo Worster, world renowned telemark skier; Hanna Hardaway, two-time Olympian; Brooke Edwards, freeride instructor and Tough Guy Productions event coordinator; Maeve Nevins, backcountry instructor; and Wendy Lautner, a writer and backcountry enthusiast.

Clinics focus on backcountry skiing including avalanche and beacon search, alpine, telemark and snowboard freeriding, women's only clinics, park riding, big air bag jumping and yoga.

As well as being a leave no trace earth conscious event, a portion of the proceeds from the Freeride Flow Festival will go to Protect Our Winters, an environmental center point of the global winter sports community, united toward a common goal of reducing climate change effects on sports and local economies.

For tickets and event information visit www.

freerideflowfest.com.


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Tahoe Daily Tribune Updated Mar 15, 2012 08:03PM Published Mar 15, 2012 07:59PM Copyright 2012 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.