TAHOE/TRUCKEE — For the past two years, readers have become familiar with our Notes About Literacy pages in print and their digital-focused companion, Netty Surfer. We started the pages in both the Sierra Sun and North Lake Tahoe Bonanza in an effort to promote the fostering of literacy within our communities, an endeavor dear to our hearts as involved partners within our Tahoe/Truckee communities.As the pages have evolved over the months, sponsors have changed, content has upgraded and many a Netty Surfer question has been answered by local youths, and we soon realized there was a greater opportunity on which we could capitalize.Beginning this week, we’re launching “Education Corner” — an upgraded version of the former Notes About Literacy pages in our Wednesday and Thursday print editions. They still aim to support literacy in our communities, but we’re going a step further, by promoting local education, the arts, music and many other important lessons and programs from which our children benefit in Tahoe/Truckee.We’re honored to continue great partnerships with Arts For the Schools and Excellence in Education to help anchor the pages with valuable local content, as well as continuing student features from Adventure Risk Challenge.Also, plenty of other content showcasing student writing and creative ideas from teachers and education foundations will be provided by local schools and other community organizations and members.An example is a recent series by Christin Hanna, director of Tahoe Youth Ballet, who wrote about the process of creating a show by her students.But we’re going even one step further. Today, we officially announce the launch of our “Scholarship for Schools” program, the purpose of which is to grant portions of advertising revenue to the Tahoe Truckee Unified and Washoe County school districts in an effort to help fund specific programs for at-risk youths, the sciences, music and the arts.Our goal is to have the first set of grants available for the 2013-14 school year. The Sierra Sun and North Lake Tahoe Bonanza will promote this program in the weekly Education Corner pages; we plan to work with both school districts each year find the best way to apply the donations.There are two ways to become sponsors of the Scholarship for Schools program. The first is advertising opportunities within Education Corner pages, in which a portion of the proceeds will go toward the fund. The second is by joining our Tahoe Truckee Wine Club, in which, again, a portion of the membership fees will go toward the program.To learn more about the Scholarships for Schools program and how to advertise, email Sun/Bonanza Publisher Michael Gelbman at email@example.com.
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