More summer, more fun and brighter fashion for Tahoe's beaches can be found at the new Adore Beach Boutique.
It is the Adore store in South Lake Tahoe, but this one is specialized on featuring the real local flair and the summer and outdoor feeling around the lake, according to Jennifer Dawes, owner of both Adore boutiques.
The boutique opened its doors June 29 at the Tahoe Keys Marina next to The Fresh Ketch Restaurant right off Venice Drive.
"It is a real fun fashion with bright colors and excellent quality to decent prices," Dawes said.
The slogan is "we only look expensive," and Dawes said promises to stay at competitive prices.
While the store in the Village Center presents a larger array of fashion, the new store in the Keys sells clothes that are more suitable for boating or spending the day at one of Tahoe's beaches.
Stacy Skach, who lives in Reno and spends the summer in Tahoe with her husband, was one of the first customers in the store Friday afternoon.
"I love it, we totally needed something like this up here," she said. "My husband went and pulled me off the boat and said you have to come up here and see that boutique."
The store will be open every day from June until September from 11 a.m. to 8 p.m.