TAHOE, Calif. — In the late 70’s, long boards ruled, disco music thumped through the old Hearthstone in Tahoe City, and a group of Squaw Valley gals hit the road as promotional ambassadors for Coppertone’s new sunscreen product called SunGer. Based out of a 32-foot motor home, the SunGer Girls traveled the U.S. hitting ski shows and ski resorts to promote the new product amid the glamour of skiing. Kaye Chandler, a former flight attendant who pitched the idea to Coppertone, was the leader of the tight-knit group of die-hard Squaw freestyle skiers.
“All I had to do was talk my best friends into quitting their jobs, leaving their boyfriends and husbands and packing up their bags for two years,” she reflects. “And we did.”
Now, decades later, Chandler is putting her organizational energies into creating “The Tahoe Reunion — Legends of the ’70s.” What started out as a virtual campaign on Facebook has evolved into an actual event set for Sept. 7-9 centered in Tahoe City. Activities include a cocktail reception and dinner at Jake’s on Friday, a golf tournament and barbecue on Saturday and other social activities.
“The reunion will be the first time in 30-plus years where all of the people who were part of the Tahoe / Squaw Valley crowd in the ’70s are invited. Most of us were in our 20s, healthy, carefree and always ready to party. Racers, mountain climbers, ski school, ski patrol, freestylers, and business owners living a lifestyle few could comprehend. The common thread is that this really was the time of our lives.”
Based on Facebook feedback, Chandler is expecting a good turnout for what should be a truly memorable event. But who are the legends of the ’70s?
“We all are,” she said. “Everyone has a story to tell.”
For more on the reunion go to www.facebook.com/tahoe.reunion.