TAHOE, Calif. — Public transportation has become a form of entertainment on the North Lake Tahoe Water Shuttle. And, through Sept. 30, ride for half price.After years of planning, the North Lake Tahoe Water Shuttle was launched as a pilot program to provide visitors with an alternative means of public transportation in addition to the region's bus and transfer services. Many visitors, however, are taking the shuttle for the sheer pleasure of being on the water.“Public transportation is a critical piece of the equation in keeping Lake Tahoe pristine,” said Executive Director Jan Colyer of the Truckee/North Tahoe Transportation Management Association, the sponsor of the North Lake Tahoe Water Shuttle. “It gets people out of their personal vehicles. Less personal vehicles on Lake Tahoe's roadways, of course, means less traffic congestion and less air pollution. But an interesting phenomenon has happened. We're finding that the North Lake Tahoe Water Shuttle provides an element of fun that might otherwise have been missing from some of our other public transportation alternatives.”According to Colyer the North Lake Tahoe Water Shuttle can accommodate up to eight bicycles and many passengers take the shuttle with their bikes in tow one-way then bicycle back through visiting museums, shops and restaurants.Early guest research is indicating that the North Lake Tahoe Water Shuttle is especially popular with families.“You don't need to own a private boat to experience Tahoe's waterways,” said Colyer. “For a nominal fee, the entire family can soak up the sun, see the country's largest alpine lake, cruise in style — all while reducing their carbon footprint.”After taking the North Lake Tahoe Water Shuttle, passengers can also take Tahoe Area Regional Transit (TART), the area's public bus service, for their return.The North Lake Tahoe Water Shuttle can carry up to 12 passengers and crew. It is a 30-foot, state-of-the-art boat manufactured and operated by Fine Line Industries.The shuttle will continue service through Sunday, Sept. 30. One-way rates start at $10/adult, now $5 and $7/children up to 12 years old, now $3.50. Service is provided to and from the West Shore Caf andamp; Inn in Homewood, the Tahoe City Marina, Gar Woods Grill andamp; Pier in Carnelian Bay and Captain Jon's in Tahoe Vista. Hours of operation are 8 a.m. to 6:46 p.m. Ticketing kiosks are available at some of the participating docks. Seats are limited, so those interested are advised to book ahead.The North Lake Tahoe Water Shuttle is funded through Placer County TOT/North Lake Tahoe Chamber/CVB/Resort Association.For North Lake Tahoe Water Shuttle reservations, schedules and detailed information, visit www.NorthLakeTahoeWaterShuttle.com or call 530-581-8707 between the hours of 10 a.m. and 6 p.m.To learn more about North Lake Tahoe visit the North Lake Tahoe Visitors Bureaus' website at www.GoTahoeNorth.com.