Colleen MooreSpecial to the Bonanza

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September 21, 2012
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Meet Your Merchant: Don't miss a thing with Lake Tahoe Event Photography

INCLINE VILLAGE, Nev. — The next time you're hosting or invited to an event, be sure to call up Stuart Jones and Lake Tahoe Event Photography to capture each moment. Originally from England, Jones moved to the States 16 years ago, after living in Germany and Switzerland.“I fell in love with the Golden Gate Bridge,” Jones said of his move across the globe. “I like the American sense of possibility.”After living in the Bay Area for more than 10 years, Jones found himself in Incline Village, where he took his photography from a hobby to a profession. Jones spent time during the winter in Tahoe, but after visiting one summer, decided to move to the basin full time.Jones explained that his growth into a professional photographer was natural, as he has been taking photos since he was a kid, as well as taking some courses. Overall, he added, that he's learned the most by experience. He told one story of his first camera, which forced him to take pictures the hard way.“When I started (taking pictures) as a kid, I had a film camera. I struggled for years to get pictures, then (I found out) the light meter was broken the whole time,” he said.Jones now uses a Canon digital camera, and Adobe Lightroom to import and edit the photos as necessary. He specializes in event photography, such as birthday parties, weddings, charity events, concerts, and sports, among other events.Whether it be day or night, Jones is prepared to work in all environments, including night clubs (such as the Knitting Factory in Reno) and outdoors. He offers his services all over the region, from Carson City to Truckee.“I like to interact with the people (at the event), and catch what's going on, and the happiness of the event,” Jones added.He explained that with technology nowadays, it's easy for anyone to take photographs, but it's the composition and technique he uses that sets him apart.“Now (photography is) how can I interact with the people in the photos, and the composition as well. Those are things that can differentiate a good event photographer from someone running around taking pictures,” Jones said. “You find your own style.”Jones added that he has a bit of a natural style, as he tends to stay away from using a flash (when possible), and he uses shallow depth of field to separate the people in the photo from the background.Working alone, Jones will often show up to events early, to prepare and check out where he's going to be working for the day. He added that he usually meets with the “key players” of the event, such as family members or event organizers, then take pictures.“I try to make it as low hassle as possible,” Jones said.After the event, Jones uploads the pictures online and also offers DVDs and prints for purchase.Jones is wrapping up a busy summer, with a mixture of events he worked at, as well as some at which he's volunteered. More recently, he was at the Reno Balloon Races, volunteering on the ground crew, as well as taking pictures. He was also at Burning Man a few weeks ago, and plans to be at other events coming up, such as Kids andamp; Horses fundraiser at the Crystal Bay Club.“I like to be a part of the community,” Jones added.To make sure you don't miss a thing during your next big event, be sure to call Stuart Jones of Lake Tahoe Event Photography.

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Tahoe Daily Tribune Updated Sep 21, 2012 01:26PM Published Sep 21, 2012 11:43AM Copyright 2012 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.