October 10, 2012 | Back to: News

New events wanted for SnowFest! winter carnival

TAHOE, Calif. - SnowFest!, celebrating its 32nd year, is looking for new events to add to the calendar for the annual North Lake Tahoe Festival. The 10-day winter carnival celebration is scheduled for Friday, March 1 through Sunday, March 10, 2013.

A long-standing tradition throughout the North Lake Tahoe community, SnowFest! provides winter fun, on and off the slopes, for residents and travelers to the area, and is produced through sponsorships from local businesses, corporate sponsors and the support of the North Lake Tahoe Resort Association. This year's event is once again expected to draw thousands of attendees.

Last year's SnowFest! featured more than 60 events including a torchlight parade, laser show and fireworks at Squaw Valley, community parades in Tahoe City and Kings Beach, a Dress Up Your Dog Contest, the now famous Gar Woods Polar Bear Swim, snow sculpting, wacky winter bowling, a classical music concert and wine tasting, and the community favorite, dog pull. The festival has events for the young and not-so-young, educational events and arts-related events. There is a Luau at Sunnyside Resort and a Mardi Gras party at Jakes on the Lake, a fastest bar server race at Pete 'n Peters and a Ribfest at the Bridgetender.

There's never enough SnowFest! so the organization is recruiting new events. Any business, nonprofit organization, or individual in the North Lake Tahoe/Truckee area can host an event. The event can be music related, a sports activity, something wild and wacky or sophisticated. It can be for kids or adults or animals. The purpose of the event can be to market your business or raise funds in support of a cause.

SnowFest! is heavily publicized, not only in the Reno/Tahoe market but throughout California and Nevada and other parts of the country. If event information, and a deposit, is received prior to Oct. 26, the event will be included on 50,000 rack cards produced by SnowFest! The rack cards are distributed by local restaurants, bars and businesses, beginning at Thanksgiving, and distributed throughout the Reno/Tahoe area, the Silicon Valley Corporate market and the Northern California Winter Sports stores.

SnowFest!, a grass-roots community based event, benefits all of the North Lake Tahoe Communities, and in 2010 showed an economic impact to the area of almost $3.5 million dollars.

Proceeds from SnowFest benefit many local nonprofit organizations who sponsor events and participate in the SnowFest! Queen Contest. Since the inception of SnowFest!, more than $250,000 has been returned to North Tahoe's non-profit and service organizations.

If you have an idea for a new event, or to register a longstanding event, contact the SnowFest! office at 530-583-7167, download the event form at www.tahoesnowfest.com or email info@tahoesnowfestival.com for help coming up with a concept for something fun to sponsor during SnowFest!

Special to the Sun


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Tahoe Daily Tribune Updated Oct 10, 2012 08:47PM Published Oct 10, 2012 08:44PM Copyright 2012 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.