October 12, 2012 | Back to: News

GoPro named Vail Resorts official camera in exclusive marketing partnership

TAHOE/TRUCKEE, Calif. - Vail Resorts, Inc. and GoPro announced a partnership to provide unique videos for resort guests and online snow sports enthusiasts and greater opportunities for skiers and snowboarders at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood to capture and share epic vacations using GoPro cameras.

During the 2012-2013 winter season, expect to see the GoPro perspective of epic snow conditions, skiing and riding the mountain, special events and behind-the-scenes happenings on the resorts' social media channels and websites.

Guests of Vail Mountain will be able to watch videos shot exclusively with GoPro cameras on a special "GoPro Video Wall" at the base of the Eagle Bahn gondola in Lionshead featuring nine, 3 by 3-foot screens. All Vail Resorts guests may also look for special GoPro contests throughout the season and an opportunity to share their own best GoPro ski and ride footage.

"The Vail Resorts partnership with GoPro gives guests of our iconic, world-class resorts an even greater opportunity to visually share their mountain vacation experience of a lifetime with friends and families," said Kirsten Lynch, executive vice-president and chief marketing officer of Vail Resorts. "Vail Resorts is already a leader in the travel industry in social media engagement and we're excited to work with GoPro to help us elevate our online video content and communicate the unparalleled experiences at our resorts to mountain enthusiasts around the world."

"Whether it's taking the first run on a bluebird morning at Vail or charging down the mountain bike trails at Northstar, Vail Resorts represent an amazing mix of beauty, action and adventure. There is no better way to capture these memorable experiences than with your GoPro camera," said Paul Crandell, vice president of marketing for GoPro. "We see how much our fans love Vail Resorts because they share their photos and videos with us on our GoPro Facebook (www.facebook.com/gopro) page. We couldn't be more stoked to kick off this partnership and see what epic content will be created in the coming winter and summer seasons!"

GoPro will receive exclusive marketing and advertising rights as the "Official Camera of Vail Resorts" and its seven world-class resorts. GoPro also will be a key marketing promotions and signature events partner of Vail Resorts, including Vail Snow Daze, Beaver Creek Talons Challenge, Spring Back to Vail, Breckenridge Spring Fever Festival and the Northstar Mountain Bike Series. Vail Resorts social media followers and online fans can expect to see first-hand, insider views of these events captured on GoPro cameras.

To watch a video clip of what's to come this winter season of Vail Resorts footage using GoPro cameras, visit news.vailresorts.com.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

About GoPro

GoPro makes the world's most versatile cameras, enabling people to capture engaging photo and video content during their favorite activities. GoPro's HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes and video production professionals than any other camera in the world. Based in San Mateo, Calif., GoPro's products are available in stores across 100 countries worldwide and through www.GoPro.com.


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Tahoe Daily Tribune Updated Oct 12, 2012 02:22PM Published Oct 12, 2012 02:11PM Copyright 2012 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.