Through Dec. 9, South Lake Tahoe police will be looking to hand out tickets to drivers using hand-held cell phones or texting, according to a statement this week.
"Talking or texting on a cell phone while driving on the streets of South Lake Tahoe is dangerous to everyone on the roadways with them," Sgt. Shannon Laney said in the statement. "Officers will be out looking, and will be ticketing with zero tolerance."
This initial distracted driving crackdown marks the first of many enforcement waves taking place over the next year.
California's distracted driving law bans all drivers from using hand-held devices and texting while driving.
People caught using the devices face a first-time ticket costing a minimum of $159, with a second offense costing $279.
Nationally in 2010, 3,092 people were killed, and an estimated 416,000 were injured in crashes involving a distracted driver, according to the statement.