Colleen Moore
Special to the Bonanza

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January 18, 2013
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Meet Your Merchant: Pole fitness, Pilates, yoga and more in North Lake Tahoe

INCLINE VILLAGE, Nev. - Tired of the same routine at the gym? Looking for a new way to exercise?

Whether you want to get in shape or just try something new, Vertical Fitness offers a feminine twist - literally - on working out.

"My intention for Vertical Fitness was to create a beautiful, spa-like environment for women to come work out and rejuvenate," said owner Cindy Coverdale.

The studio opened in the summer of 2007, originally only offering pole fitness classes. Since, it has expanded to offer Pilates, yoga and dance fitness classes. With soft lighting and bamboo floors, Coverdale aimed to make the space as inviting as possible.

"I wanted women to realize their strength, beauty and power," said Coverdale, wife of rock legend and Incline resident David Coverdale, lead singer of the band Whitesnake. "It was important (for the women in the studio) to be able to look in the mirror and feel good."

Coverdale got hooked on pole fitness when she took a class six years ago.

"I had no idea what to expect, but (I) was absolutely hooked after my first class," she said.

She explained that pole fitness is a new type of workout routine, and described it as "a strength training sport," which also uses flexibility. Pole fitness is often confused with exotic dancing, Coverdale said, but that is not the case at Vertical Fitness, as the exercises and routines there are more like a high intensity work out.

"Pole fitness is a combination of gymnastics, figure skating and dance," she explained. "There are also some Pilates and yoga moves in there too. It's a total body workout."

When doing pole fitness, one must focus on a particular move instead of the workout.

"I think of it as a disguised workout. During the class, your focus is on learning something new; once class is over you realize you just had an amazing workout," Coverdale said.

Although pole fitness is generally new to the workout world, Coverdale and her instructors are all certified. Coverdale has traveled to Las Vegas, Los Angeles and San Francisco for various certifications and to train with other instructors.

"We're a little bit obsessed, but with a new sport like pole fitness, it is vital that we are constantly learning the newest moves and the safest ways to execute and teach them," she added.

For Pilates workouts, the studio has gravity reformers for more high-intensity workouts. On the other hand, the yoga classes "tend to be more yin and therapeutic," she said.

Vertical Fitness also offers belly dancing and burlesque dancing classes.

"These classes are for anyone who wants a totally unique fitness experience that will teach them a dance form as well," Coverdale said.

Clients can register for classes and find out more information about a particular class or instructor on the studio's website at

"I don't think it matters what you do, just that you find something you love to do," Coverdale said.

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Tahoe Daily Tribune Updated Jan 18, 2013 12:33PM Published Jan 18, 2013 12:31PM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.