Tahoe Production House recently won an award for excellence in web-based video production from the international AVA Digital Awards 2013 competition.
The competition recognizes outstanding achievement in the concept, direction, design and production of digital media, a press release stated.
The South Lake Tahoe video production company was awarded a Gold Award in the category of web-based government video that exceeds the high standards of industry norms. The video that garnered the "Gold Award" for Tahoe Production House was produced for the City of South Lake Tahoe and was an educational piece targeted to South Lake Tahoe Vacation Rental Homeowners. It covered pertinent information about vacation home rental regulations such as the Transient Occupancy Tax and The Vacation Home Rental Ordinance.
"The challenge we faced when creating this video was how to take very dry, legalistic information and deliver it in an engaging manner," Tahoe Production House owner and producer Brandi Brown stated in the release. "We decided to try to break the mold of the typical "government / PSA" video. Our concept was to have a little fun, without taking away from the serious content of information being communicated. Ultimately, the concept was to recreate a throwback 1950s training video that was so prevalent in that era. We even shot the video in black and white and styled the talent and sets in with a nod to the 1950s. Given the breadth of information in this video, I believe we success in creating a more engaging piece than if we had followed the convention of a video relying on text and bullet points to deliver the same information. We were thrilled to be honored by the international AVA Digital Awards."
To view the video, visit the city of South Lake Tahoe's YouTube page. For more information, visit www.tahoeproductionhouse.com.