Embassy Suites Lake Tahoe - Hotel & Ski Resort will operate as an independent property with a new management company starting April 1.The hotel, which will be renamed Lake Tahoe Resort Hotel, will be owned by PHR Management Inc., an affiliate of Japan-based Ken Corporation LTD., will assume management. The company will retain the hotel’s 220 employees, PHR Vice President Max Saito stated in a press release.Ken Corporation is also planning to invest $5 million to $7 million in property renovations starting in early summer. Saito indicated ownership’s confidence in the property, its employees and the long-term prospects and reputation of Lake Tahoe as a leading vacation destination as the impetus for the move, the release stated.John Steinbach, a former executive with the property, will return as general manager, a position he held from 2004 to 2010.The hotel will focus on integrating the guest with the Tahoe environment, said Bill Cottrill, director of sales and marketing since 1998.“As an independent hotel we can plan and respond to exactly what our customers want in their Tahoe visit,” Cottrill said. “We’ll utilize our local partners to enhance the guests’ experience. The hotel has four doors and each leads to a unique Tahoe amenity — the beach, skiing, the forest, and entertainment. We’ll connect our guests to all the Tahoe lifestyles and all they have to offer.”The nine-story all-suite hotel has 400 rooms, 10,000 square-feet of meeting space, and a full-service restaurant and bar. The hotel opened in 1991.Ken Corporation is based in Tokyo with an affiliate office in Los Angeles, Calif. The company specializes in asset management, real estate investment, international real estate, office and retail real estate, property management, and residential leasing.
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