After more than 20 years at the South Shore, Embassy Suites Lake Tahoe - Hotel & Ski Resort is getting a new name.Starting next month the hotel will operate as an independent property, according to a Monday statement from Weidinger Public Relations.“As of April 1, we will become the Lake Tahoe Resort Hotel,” John Steinbach, the new general manager of the property, said during a Thursday phone interview. “We’ll continue to operate pretty much the same as we have been.”Steinbach held the same position at the hotel, which opened in 1991, from 2004 to 2010.PHR Management, an affiliate of Ken Corporation, the Japan-based owners of the property, will assume management of the hotel, according to the Monday statement. The company will retain the hotel’s 220 employees, according to Max Saito, vice president of PHR.The owners of the hotel decided to terminate its management agreement with the property’s current operator, Hilton Worldwide, effective March 31, according to an email from Hilton spokesman David Trumble.“This decision was made solely by the property’s ownership group, with whom Hilton Worldwide has had a productive relationship over the past 12 years,” Trumble said. “The resort will continue its day to day operations without disruption of service under the terms of the management agreement with Hilton Worldwide until March 31 or a date to be determined by the owner.”The statement listed confidence in the hotel, its employees and the long-term prospects of Lake Tahoe as a destination as the driving forces for the change.Lake Tahoe Resort Hotel will focus on integrating the guest with Tahoe’s environment, said Bill Cottrill, director of sales and marketing at the hotel, in the statement.“As an independent hotel we can plan and respond to exactly what our customers want in their Tahoe visit,” Cottrill said. “We’ll utilize our local partners to enhance the guests’ experience. The hotel has four doors and each leads to a unique Tahoe amenity — the beach, skiing, the forest, and entertainment. We’ll connect our guests to all the Tahoe lifestyles and all they have to offer.” Ken Corporation is also planning to invest $5 million to $7 million in property renovations. The investment in the hotel will go toward renovating all of the hotels 400 guest rooms, adding flat screen TVs to suite bedrooms and improving the hotel’s public areas, including the addition of new carpet, Steinbach said. The renovations are expected to take place this summer.“It will have a nice new look to it,” Steinbach said.Temporary signs will cover the Embassy Suites logos in April as permanent signs are completed, Steinbach said. Environmentally friendly initiatives the hotel has been recognized for are expected to continue.
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