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August 7, 2014
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Sierra Sun moving to new Truckee location next month

TRUCKEE, Calif. — The Sierra Sun is moving to a new office location in the Pioneer Center next month.

The Swift Communications-owned newspaper recently sold the 6,235-square-foot Donner Lake Plaza building at 12315 Deerfield Drive to the Tahoe Sierra Board of Realtors.

Built in 1995, the plaza has been home to the Sun since the fall of 2000, the year Swift bought it.

“While we’ve enjoyed our Deerfield Drive location for more than a dozen years, we’re excited about moving into the Pioneer Commerce Center,” said Mark Raymond, general manger of the Swift-owned Sierra Nevada Media Group. “The Commerce Center attracts high traffic, we’ve wonderful neighboring businesses, and the access and parking should be great for our customers.”

Kane Schaller, president of the Realtor board, said the plaza will serve as main office space for board members, who currently work out of rented space at the Village at Squaw Valley.

“We’ve talked about (buying office space) for awhile,” Schaller said. “It seemed sort of silly … we’re Realtors and property owners, and we didn’t actually own the building we were in.”

Aside from the Sun, the plaza also is home to Unwind Salon and Tahoe Truckee Rentals and Management.

Schaller said the board is working with both businesses in hopes they stay.

In September, the Sun will move business operations to Ste. No. 101 in the Pioneer Commerce Center at 10775 Pioneer Trail. A firm date has not been finalized.

Residents can come by the new office, where the newspaper will offer the same services, including filing for fictitious business statements; a location to pick up recent print editions; and, by appointment, viewing Sun and Tahoe World archives.

“While we will miss our neighbors here at our Deerfield location, I am very excited to get to know our new neighbors at the Pioneer Center,” said Michael Gelbman, publisher of the Sun and North Lake Tahoe Bonanza. We are looking forward to seeing everyone at our annual chamber mixer Halloween party this October, and showing off our new digs.

“On a personal note, I am looking forward to the Reuben sandwiches at Full Belly Deli.”

The Sun also has an office in the Cobblestone Center in Tahoe City at 475 North Lake Blvd., and its Bonanza office is located at 925 Tahoe Blvd., Ste. No. 206, in Incline Village.

Any questions about the Sun’s move can be directed to Gelbman at mgelbman@sierrasun.com.

WRITING ANOTHER CHAPTER

The Sierra Sun and its predecessors have been published in Truckee since 1869. According to some fact and a little fiction, the Sun debuted as the Truckee Tribune in 1869 by N.W. Ferguson. E. B. Boust was the first editor.

The paper had a long string of owners and editors until the early 1930s, when then-publisher Stanley Bavieer — an ardent Democrat — appended the title to the Truckee Republican and The Sierra Sun. He was killed in an automobile accident while holding the dual title of publisher and editor.

In 1936, Walter Barrett purchased the paper and owned it until March 21, 1967. At that time, the Sun was purchased by Scripps League Newspapers. The Sun became twice weekly for several years as a sister newspaper to the North Lake Tahoe Bonanza.

In 1980, the Sun became property of Mount Rose Publishing Company, a corporation headed at the time by Philip Swift of Swift Newspapers Inc. (now Swift Communications) in Carson City; and James McClatchy, chairman of the board of McClatchy Newspapers.

The Tahoe World represented the other newspaper that became part of Mount Rose Publishing Company. That arrangement continued until 1998, when McClatchy’s interest was bought out, and Mount Rose Publishing Company became solely owned by Swift.

Prior to moving into its current Truckee location on Deerfield, the Sun was published for 15 years from offices in the Westgate Center on Donner Pass Road.


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Tahoe Daily Tribune Updated Aug 13, 2014 08:21AM Published Aug 7, 2014 05:08PM Copyright 2014 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.