South Shore tourism appears to be strong as the community speeds toward the new year, according to reports from lodging properties this week.
Despite a recent lack of significant snowfall, several hotels in the area have reported 100 percent occupancy on or around New Year’s Eve.
A higher number of room reservations is typical this time of year, according to a number of local lodging officials, and 2013 figures are similar, if not better.
At Stardust Lodge, Resort Manager Kenny Sutton said occupancy through New Year’s Day is at 100 percent. That’s slightly better than most years, as the hotel usually fills about 90 percent of its rooms during the same time period.
“When you’ve got a good product, you’re going to sell out,” he said.
The American Village, Stardust’s sister hotel, is also sold out this New Year’s, Sutton added.
Sutton believes Stardust’s increased presence on the internet is a major contributor to a higher number of reservations in 2013, he said. Unlike the three-day music festival SnowGlobe, which has little impact on his business.
However, SnowGlobe has become a significant draw for people staying at MontBleu Resort Casino & Spa, Director of Marketing Brett Hunn said. The festival runs from Dec. 29 to Dec. 31, and the resort offers a variety of activities to coincide with the event.
“It’s going to be a lot of fun,” he said.
Starting Thursday, MontBleu will be at 100 percent occupancy through the new year.
The resort was hoping for more snow, Hunn said, but the weather hasn’t hindered reservations over New Year’s. Guests have been enjoying what little snow is available to them, and clear roads may have even eased visitors’ concerns about driving to South Shore.
“It’s a fun time to be in Tahoe,” he said.
Harveys Resort and Casino and Harrah’s Lake Tahoe also reported full houses on the days leading up to Jan. 1.
Additionally, visitors are making longer reservations this year because New Year’s Eve lands on a Tuesday, said John Packer, director of entertainment and public relations.
“Traditionally our hotels are sold out (on New Year’s),” he said. “This year isn’t going to be any different.”