AMGEN 2012 bid already in works
January 8, 2011
TRUCKEE – Lake Tahoe is already planning its bid for the 2012 Amgen Tour of California.
“We are already in discussions of what the next race will be,” said Andy Chapman, the North Lake Tahoe Resort Association’s director of tourism. “Obviously it is a bidding process, but we don’t believe this is a one-year shot for us. We want to make sure we bring this race back for a couple more years.”
The 2011 race will begin in South Lake Tahoe on May 15, finishing later that day in Northstar-at-Tahoe after completing 1.5 laps around the lake. The following day, the racers will depart from Squaw Valley USA, and pass through Truckee, before finishing in Sacramento.
Businesses and visitors’ associations are already planning 10 days of events leading up to the race, Chapman said. On Thursday, members of the Truckee Town Council were invited to be part of the lake-wide marketing campaign.
“We’d like to get Truckee involved as much as possible,” Chapman said.
Council members were unanimously supportive and agreed to take part in brainstorming efforts.
“This is exciting; we’re all looking forward to it,” said Mayor Anderson, enthusiastic about the aerial helicopter coverage.
Carolyn Wallace Dee said the events would be a wonderful vehicle to launch Truckee’s outdoor tourism efforts.
“What a great opportunity to market an event to a demographic that is likely to come back here,” she said.
The race could bring 30,000 to 50,000 spectators to the lake and generate $400 million, Chapman said.
While riders are racing around the lake, Chapman said there will be 20- to 30-minute moving road closures. Considering the riders’ average speeds, at times reaching 30-plus miles per hour, the road closures should not be too abrasive to traffic, Chapman said.