April Ross: Marketing manager enjoying the Tahoe view
October 22, 2008
Editor’s note: This is one in a series of profiles for The Women of Tahoe, a special section of theTribune celebrating South Shore women who are a vital part of our community.
April Ross has a great view out of her office window, and she makes sure she enjoys it daily. As senior marketing manager for Marriott Vacation Club, her office looks over the chalet-style rooftops nearby and up the mountain.
“When it first snowed last week, I had a hard time looking at my desk,” she said with a laugh. “I was so excited.”
Ross has been in Tahoe since 2001. She began working with Marriott at the Grand Residence Club, and Timber Lodge when it opened in 2002. She described herself as the “typical tourist who comes here, loves it and decides to stay.”
Hailing from Southern California, with a house on the Pacific Ocean in Huntington Beach, one might think her adjustment would not be easy.
“That was a big move, but what’s funny is that I spend more time on the lake and in the water here than I ever did there,” Ross said. “I don’t feel like I gave up the beach … just the saltwater!”
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She noted that enjoying the beauty outdoors with her dogs is even better here, since everything is right outside with no freeways to navigate. Ross admitted to an adventurous side, enjoying snowboarding and hiking. What used to be occasional trips now have become everyday opportunities.
“The added clarity here, the mountain views and blue water – whenever I am out in it, I am reminded how lucky I am to be here,” Ross said.
Tanya Pilkinton, a longtime local, friend and a Marriott employee since 2004, said Ross is the definitive Tahoe woman. She noted Ross’ outdoorsy side: They have biked around the lake and skied together.
“She’s here for the lifestyle and is also able to be successful in her career,” Pilkinton said. “She is willing to take advantage of everything Tahoe has to offer.”
Ross’ desire to enjoy this place goes deeper still, to offer something back to the community that gives her so much joy.
Ross knows a good career is not something to take for granted. When she hires employees, especially when recruiting women, her goal is to offer assistance in growing careers and give opportunities to expand horizons.
“I feel very fortunate to have what I do,” she said.
Ross also has coordinated food and clothing drives at work to benefit the South Lake Tahoe Women’s Center. She has coordinated the donation of work such as the painting and landscaping of shelter locations as well. She says that anything she can do to help a woman get out of a bad situation is valuable.
The nature of the community enhances her Tahoe ties. Ross mused that the ability to know your grocer, neighbors and co-workers in a more open and friendly way is something you don’t see often in the “rat race.” That’s just one of reasons she plans to remain on the mountain.
And the view isn’t so bad, either!