Bicycle Achievement Awards handed out to influential forces
March 30, 2012
Lake Tahoe Bicycle Coalition held its annual Lake Tahoe Bicycle Achievement Awards Ceremony on March 16 and handed out eight awards from 2010 and 2011 to people and businesses who have contributed to the advancement of bicycling in the region.
Gary Bell, an early mountain bike pioneer, was awarded the Individual Category award for 2010. Bell and his wife, Becky, cofounded the Tahoe Area Mountain Bike Association as a bicycle advocacy organization to help build and maintain trails and help bring the activity to the region.
Northstar California Resort won the Business Category award for 2010 for hosting competitive mountain bike races at its Bike Park, which is a hub for cycling in the North Tahoe area, during the summer. In 2011, it was designated the finish line for the first stage of the Amgen Tour de California.
Nevada Bicycle Advisory Board won the Organization Category for 2010. NBAB receive grant requests for bicycle advocacy organizations and bicycle evnty promoters from throughout the state, then reviews those requests and selects organizations to receive mini grants that can help them advance safe bicycling and awareness in the state. The organization also offers input to agency bicycle and pedestrian plans and legislation throughout the state.
Tahoe Regional Planning Agency and Tahoe Metropolitan Planning Organization won the Agency Category for 2010 for their efforts to provide guidlines and implement regional policies. Together they produce the Lake Tahoe Region Bicycle & Pedestrian Plan: Establishing The Foundation for a World-Class Bicycle and Pedestrian Community at Lake Tahoe.
Consummate community advocate John Upton won the Individual Category for 2011 for spearheading the Measure R campaign, which amended bond Measure S to allow accruing tax money to be spent on maintaining existing and new bike paths. The $2.2 million campaign was approved by more than two-thirds of voters in November and will sunset in 2030.
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Lake Tahoe Media Group won the Business Category for 2011 for producing bicycle-centric branding and marketing communication campaigns including June is Tahoe Bike Month, Tahoe Bike Day, Tahoe Bike Challenge, Measure R, Lake Tahoe Bicycle Film Festival and the Lake Tahoe Bike Map. The group is attributed with raising awareness about bicycling in helping move the area toward sustainability.
Tahoe Area Mountain Bike Association won the Organization Category for 2011 after it was resurrected in the fall to fill a need for a mountain bike group in the Tahoe region. Since then, it has built a website, increased membership, organized trail maintenance volunteer days and advanced plans for a bike park in South Lake Tahoe.
The U.S. Forest Service – Lake Tahoe Basin Management Unit won the Agency Category for 2011. It is the largest landowner in teh Lake Tahoe region with more than 154,000 acres – or 75 percent of the basin. Nearly every paved bicycle path and native surface forest trail is under its management and it is credited with its proactive approach in working with multiple agencies to ensure that the region becomes more bicycle-friendly with improved, connected trails and more public access to recreational resources.