Boarding for breast cancer called off
February 24, 2003
A financial loss last year has forced officials from Boarding for Breast Cancer to cancel the event this year, Sierra-at-Tahoe officials said.
Todd Majoris, marketing director for Sierra, said the resort will attempt to construct its own grass-roots concert to take the place of Boarding for Breast Cancer, an April event that raised funds and awareness of the cancer which nearly 250,000 women under 40 contract. It is the leading cause of death for women ages 35-54.
“It solely came down to the cost to put on the event on their behalf,” said Majoris. “They (were) shelling out more money than they (were) actually bringing in.”
He hinted that the event may make a return in 2004.
Majoris attributed the financial loss to the nonprofit foundation ditching a marketing firm which helped them sign bands such as Beastie Boys, Foo Fighters, Blink 182, Primus and Linkin Park to play at past events.
But last year BBC decided to go on its own. They signed Crazy Town as the headliner — a band whose hit “Butterfly” floated onto FM radio waves following the “Gift of Game” release in November 1999. A lackluster crowd proved a better band could have been chosen.
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“It was not the level of bands they had in the past,” Majoris admitted.
Boarding for Breast Cancer’s phones in Southern California have been disconnected. There was no e-mail response.
In 1996, the first BBC fused professional snowboarders with big-name bands. The first five years raised more than $500,000 for cancer research and educational programs. Barton Health Resource Center has been a beneficiary, using funds to buy educational materials.
In hopes of not losing an event that raised money for a good cause, Majoris is tossing around the idea of a concert that will bring in grass-roots bands to play under an April sun.
— E-mail William Ferchland at email@example.com