Hard Rock Cafe Lake Tahoe raises more than $10,000 for anti-hunger campaign
January 26, 2010
Hard Rock Cafe Lake Tahoe raised more than $10,000 in November and December as part of the restaurant chain’s worldwide Imagine There’s No Hunger campaign, which aims to raise awareness for child hunger and poverty.
The sales were made through the sale of the benefit compilation digital album SERVE4 and limited-edition pins and bracelets. All proceeds from the campaign will be donated directly to World Hunger Year to benefit charities that include the Common Ground Program and Pathfinder Academy in Kenya, the Pattanarak Foundation in Thailand, City of Joy in India, Yele Haiti in Haiti, Hope North in Uganda, Roots and Shoots in China, Project Bona Fide in Nicaragua and Sentebale located in Lesotho.
The season kicked off Nov. 6 with a performance by Serena Ryder and a food drive to benefit Christmas Cheer, South Lake Tahoe’s emergency food bank. All ticket sales and silent auction proceeds went to World Hunger Year.
On Dec. 17, the Sierra-at-Tahoe Winter Kick-Off Party raised additional funds through silent auction and door proceeds.
To wrap up the season, Hard Rock Cafe Lake Tahoe hosted a New Year’s Eve party with DJ Craze. Bracelets were included in the price of each ticket and partial proceeds benefited WHY.
For information, call Hard Rock Cafe Lake Tahoe at (775) 588-6200.