‘Keep Tahoe Culture’ stickers to benefit nonprofits around the Basin
January 29, 2010
SOUTH LAKE TAHOE, Calif. – Longtime South Shore local Becky Bell has unveiled a “Keep Tahoe Culture” bumper sticker to benefit nonprofits around the Lake Tahoe Basin.
On a rotating basis, Bell will donate a yet-to-be determined percentage of the sales from the $3 sticker to a new group. Sticker sales from January to March will benefit Arts & Culture of Truckee Tahoe and the Tahoe Arts Project.
“My intention is that visitors and even locals will know that we have a community here and we’re not just a vacation destination,” Bell said. “What makes up our local culture is the businesses, the people, the places and the things that we do.”
Bell is the owner of the Tahoe Arts and Mountain Culture Web site, which promotes local artists, businesses and nonprofits. Having lived in South Lake Tahoe for 21 years, Bell said she wanted to create a product that would help her give back the community.
“Hardworking, dedicated individuals are the backbone of these agencies that provide essential services like food distribution, youth art and mentor programs, health and family services, pet and wildlife care and environmental stewardship,” Bell said.
Since her Web site covers the area from Kirkwood, Calif. to Truckee, Calif. the selected charities will hail from areas around the lake. Bell said she will determine the donation percentage based on the volume of sticker sales.
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The 3 1⁄4-inch by 7 1⁄2-inch sticker plays off the iconic Keep Tahoe Blue sticker produced by the League to Save Lake Tahoe, with the lake image replaced by daisies and snowflakes. Bell said the organization approved of her design and her mission.
She said her favorite part of living at Lake Tahoe is “the connections that we build over time.”
“Everybody has a story, that’s what I really love,” Bell said. “It’s the new connections I make with different community people, what we do to continue to live here, and enjoy it.
“That’s why I wanted to pick different nonprofits all the time,” she added. “They really shape our character. It’s a way to give back.”
The stickers are available at http://www.tahoeculture.com.