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March 8, 2014
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Squaw Valley, Sugar Bowl strike partnership for 2014-15

OLYMPIC VALLEY, Calif. — Squaw Valley and Alpine Meadows have partnered with Sugar Bowl to give passholders skiing privileges at the Donner Summit resort and Royal Gorge Cross Country for the 2014-15 season, officials announced Friday.

The partnership will allow Squaw/Alpine season passholders access to Squaw, Alpine, Sierra-at-Tahoe and Sugar Bowl, which equates to 9,650 acres, 69 lifts and 419 runs across 13 Sierra peaks.

“We are constantly striving to provide more value to our loyal season passholders,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows, in a statement.

The deal affords Squaw/Alpine Gold passholders four free days at Sugar Bowl and/or Royal Gorge, according to a press release, while Silver passholders get two free days.

All tickets will be redeemable any day of the 2014-15 season except Saturdays and during holiday periods. If tickets are used for Royal Gorge, cross-country rental equipment will be free.

Sugar Bowl Resort offers 1,650 acres of skiing and riding across four mountain peaks, and averages the most annual snowfall in the Tahoe region, at 500 inches per season. Royal Gorge is the largest cross-country resort in America.

Sugar Bowl’s Unrestricted season passholders will receive four free tickets to Squaw/Alpine, to be used Sunday-Friday on any non-holiday dates. Sugar Bowl’s Slightly Restricted passholders get three free tickets, while Summit Sunday and Midweek passholders receive two free tickets, all subject to the same restrictions.

“At Sugar Bowl and Royal Gorge we pride ourselves on delivering an exceptional ski and ride experience,” the resorts’ CEO, Rob Kautz, said in a statement. “… We look forward to showing off our own exceptional snow, terrain and services to Squaw Valley and Alpine Meadow’s skiers and riders.”

By adding Squaw/Alpine, Sugar Bowl riders and skiers can access a total of 7,650 skiable acres, 55 lifts and more than 370 ski runs.

Wirth said the partnership is a “terrific fit.”

“The spirit of Sugar Bowl is very much aligned with the soul of our mountains,” he said.

Learn more about each resort at www.squaw.com, www.skialpine.com and www.sugarbowl.com.


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Tahoe Daily Tribune Updated Mar 11, 2014 04:25PM Published Mar 10, 2014 10:13AM Copyright 2014 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.