Letter — Three strikes, Tahoe’s 0ut | TahoeDailyTribune.com

Letter — Three strikes, Tahoe’s 0ut

Tahoe Daily Tribune

As a 24-year resident of South Lake Tahoe and the owner of two retail stores, I have seen a lot of change on the South Shore. If we were playing baseball, I’d say we just struck out. I’m referring to the $25 million advertising campaign that was recently introduced in the brochure and publicized in the Tribune recently.

The first strike was the Tahoe Regional Planning Agency, whose policies and procedures threaten the very existence of the Tahoe Basin.

The second strike was redevelopment and our city council. An economy dependent on time-shares cannot survive. A single casino at South Shore would provide more economic benefit then all the time-share complexes put together.

The third strike is the advertising campaign that is supposed to breathe life into a dying economy. The artwork shown demonstrated a complete lack of understanding and imagination as to what it is going to take to bring people to Tahoe. The lake itself, shown in the advertising pieces, is the least important! You can look at the Lake for about three minutes; then the question is where do we go and what do we do from here? No one in their right mind is going swimming — so the picture of the woman and child was ludicrous to say the least.

My 8-year-old, third-grade granddaughter said, “Grandpa, around the edges why didn’t they show picture of championship golf courses, boarding and skiers, horseback riding, hiking, bike riding, gambling, fine dining, Emerald Bay, Vikingsholm Castle, boating, to mention a few?”

I sent a copy of the insert to some friends in the advertising business in Chicago and asked for their comments. They called and said, “You really don’t want to hear what we think of these ads!”

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Phil Baker

South Lake Tahoe

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