Special Sports Venture raises money for local charities
December 21, 2012
For the last 14 years, Vail Resorts’ Specialty Sports Venture has raised funds for local charities over the holidays with its Adopt-A-Cause campaign. Throughout South Lake Tahoe, this year’s campaigns benefit Tahoe Magic and Discovery Blind Sports. Since it kicked off on Thanksgiving, local SSV stores have raised more than $1,200, and they will continue to fundraise until Jan. 6. Vail Resorts Echo, the company’s sustainability program, will match 50 cents for every dollar donated.
This year’s Adopt-A-Cause campaign takes place in more than 165 SSV retail and rental stores from San Francisco to the Rocky Mountains and benefits 20 organizations. SSV employees in each region selected a local charity to partner with and are encouraging customers to support their cause when making purchases at the stores. Last year’s Adopt-A-Cause campaign generated $213,253 with the VR Echo match for 17 organizations.
Customers can support Tahoe Magic and Discovery Blind Sports and the SSV Adopt-A-Cause program at the following stores: Kirkwood Mountain Sports, Heavenly Sports, Patagonia, Heavenly Eyes, The North Face, The Boarding House and Quicksilver
For more information, visit http://www.vailresortsecho.com.