Sports attire featured at ‘Y’ location
April 5, 2005
Pearl Izumi rolled into town in December, bringing with it specialty cycling and running clothes for Lake Tahoe outdoor enthusiasts.
Like many who cross-train in sports from season to season, Store Manager Scott Gibbons’ staff has found shoppers cross-dressing their way into lightweight cross country skiing and snowshoeing active wear for winter – which they put on in spring for cycling and running.
A Lycra paradise under track lighting, Pearl Izumi carries various designs of jackets, tights, jerseys, vests, packs, gloves, shorts, shoes and a wide assortment of socks. Some have tigers on them, while others have martini glasses. Prices vary from $17 for packs to $45 for cycling shoes.
The shop, located in the Factory Stores at the Y, represents one of nine stores in the chain – the third in California. Already, Gibbons said the corporate office has informed him the store has turned out to be the best performing new store in the chain.
“The California market is good for us,” he said.
Gibbons is convinced the Tahoe store fulfills a retail niche.
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“What we hear people say is no one’s carried this merchandise,” he said.
Cathy Ward of South Lake Tahoe was browsing recently through the clothes racks for garments she could wear on her mountain bike trips. She was eager to get started with spring.
“When I thought I was going to go out on the trail, then it snowed,” she said sarcastically.
Pearl Izumi, tucked in the shopping center at the intersection of Highway 50 and Emerald Bay Road, can be reached by calling (530) 541-9044.
– Susan Wood can be reached at (530) 542-8009 or via e-mail at email@example.com