TAHOE/TRUCKEE, Calif. — WaiSUP Board Company has become an anchor sponsor and working partner of Sustainable Tahoe. Inspired by this nonprofit’s efforts to demonstrate a model of sustainable prosperity that serves water clarity, WaiSUP owners Tom Kalange and Jeremy Shapiro wanted to help raise funds using the boards.
“Stand-up paddleboarding is a geotourism activity that promotes balance, strength and endurance with a minimal carbon-footprint,” said Kalange.
Wai is Hawaiian for “fresh water,” pronounced “Y” as in Waikiki, named in honor of the Hawaiian and Polynesian history of the sport. Their mission is to protect all Wai waters while giving back to their community. As a member of 1% For the Planet, 1 percent of all sales is donated to foundations whose work they admire. Sustainable Tahoe is one of those organizations.
WaiSUP is donating 18 SUP Boards to Sustainable Tahoe to help them develop geotourism in the region. Bryan Chase, Sustainable Tahoe’s director of business development, is leading this effort and will use the SUP boards for water ceremonies, events and guided adventures that showcase geotourism fun while supporting Sustainable Tahoe with donations.
Chase said, “Our guided adventures will provide people inspiring, life-changing experiences that connect them to the 8 Worlds of Tahoe. Even just lying on one of these WaiSUP Boards in the lake is a spiritual experience, and that is only the beginning! For 10,000 years the Washoe people lived as stewards of the sky, water, plants, land, wildlife that made up their community, culture and heritage. These ‘Eight Worlds of Tahoe’ are the focus of the geotourism adventure tracks we design.”
Sustainable Tahoe is known for its annual Exposition of Stewardship, called the Tahoe Expo. The Expo features fun, educational and low-carbon adventures designed to increase your connection while reducing your carbon footprint, from South Lake to Pyramid Lake. Find information at www.tahoeexpo.com, www.sustaintahoe.org or call 775-846-1715.
For information on WaiSUP boards visit www.waistanduppaddleboards.com/sup.