Alpenglow Sports is well know in Lake Tahoe for a wide selection of high-quality mountain sports products, a knowledgeable staff and a bunch of cool events. This year they’re stepping it up a notch with their first Mountain Festival, a nine-day series of workshops, presentations and demonstrations completely free and open to the public.
“I’m excited about all nine days. I don’t think I’ll sleep,” Alpenglow Sports owner Brendan Madigan said. “That’s the most rewarding part of my job here at Alpenglow, using our business to help the community and do cool things for others.”
The festival is geared toward athletes who are interested in beginning or progressing their skills in mountain sports like climbing, yoga and trail running. The festival consists of both on-mountain events and in-store workshops, presentations and gear demos.
“We really wanted to gear it towards the beginner or intermediate recreationalists, not the racing crowd per say, though they’re welcome to participate,” Madigan said. “We also wanted to showcase the North Shore and show that not only are there great recreational opportunities, but that there’s also a great community.”
The Mountain Festival kicks off June 22 with a fun run through Paige Meadows led by ultramarathon runner Krissy Moehl. Moehl has won the world-famous Ultra Trail du Mont Blanc and finished the Western States 100. She will present “An Ultra Runner’s Life: Adventures, Stories and Life Lessons,” at Alpenglow later that day.
“She’s a great ambassador for the sport,” Madigan said.
Alpenglow partnered with the Tahoe Institure for Natural Science to offer hikes that focus on the birds and wildflowers of the Lake Tahoe region. There will also be a full moon hike, community hikes and several runs.
Yoga instructors Rachel Sheridan and Hanni Schwiesow will offer a yoga sessions at Commons Beach. Topics of talks throughout the week include conditioning strategies, nutrition, and the importance of hydration. Alpenglow will also be giving away gear through its Facebook page.
“It’s kind of an amalgamation of all the free community events we do throughout the year,” Madigan said. “We really felt like the timing was right for a nice, long, summer mountain festival.”
Alpenglow Sports opened in 1973. The original Truckee shop sold running shoes and army surplus. Don Fyfe opened the Tahoe City location in 1979.