Jenny Luna
Special to the Bonanza

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July 23, 2013
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Meet Your Tahoe Merchant: Loving scoopfuls of memories

INCLINE VILLAGE, Nev. — “Nobody really calls me Susie except for my dad,” said Susan Goldenberg, owner of Susie Scoops Ice Cream on Tahoe Boulevard.

Susan remembers her father with a tear in her eye. When she and her husband opened their ice cream shop four years ago, they knew the name Susie Scoops best captured their business and honored her father.

“My dad loved ice cream; he loved sweets and shakes,” she said. “My dad never got to see this place.”

A TASTE FOR NOSTALGIA

Both Susie Scoops and Village Toys are owned by Susan and Blake Goldenberg, who aim to create a feeling of nostalgia in both the ice cream parlor and the toy store.

When remodeling the shop, Susan chose pink floor tile and bright walls. Displayed nostalgic toys like Raggedy Andy and Slinky Dog emulate another era.

“Circles and colors, the 50s, the car hops, I like the pink,” Susan said. “I knew what colors I wanted. I’m such a match-y person.”

The recent addition of the old-fashioned popcorn machine adds an old timey look and a great smell to the shop.

Susan said the “unlikely combination” of cheddar and caramel popcorn has “gone over well” with customers.

Other menus items such as banana splits, malts and homemade dipped cones help to create that nostalgia as well.

“People remember things from their childhood and ask if we can make something,” said Susan’s husband, Blake.

“Modern stuff is okay,” added Jim Jervey, a longtime Incline resident, “But I like the older, traditional things.”

Jim usually stops in for a treat after a haircut at Jo Knox’s Hair Studio, located in same the building as Susie Scoops and Village Toys.

THE PERFECT SHAKE

“People are picky about their chocolate shakes,” Blake said.

It’s either chocolate ice cream or chocolate syrup with vanilla ice cream for the perfect chocolate shake.

In his “Peace Love and Ice Cream” T-shirt, Blake advised Jim on the ways of a chocolate shake, which are dependent on the customer’s level of “chocoholism.”

A true chocolate lover, Jim decided on a chocolate ice cream shake “in lieu of lunch” and enjoyed it outside, under a polka dot umbrella.

WHAT’S IN A NAME?

“You’re Welcome Parents” is perhaps the most appropriately named sundae at Susie Scoops.

Its ingredients are rainbow sherbet and bubble gum ice cream. It’s topped with Gummi Bears and whipped cream.

“The parents say ‘thank you’ when the kids get hopped up on sugar,” Blake said with a laugh.

Other sundaes include “Wake Me Up Before You Dough Dough,” the “Leprechaun Envy” — which was named for a friend — and “Little Pea,” a sundae named for the Goldenbergs’ expected grandchild.

The Goldenbergs recently created the shake menu, along with all of the names.

“I have nicknames for everyone that I love,” Susan said.

As a promotion, Susie Scoops is offering a free comic book giveaway with every “Super Hero” shake. The comic books, mostly from the 80s, range from Batman to the Hulk, and are still in their plastic covering.

Susie Scoops serves ice cream, made in Minden, Nev. Some flavors are made just for Susie’s, like Red, White and Tahoe Blue and Susan’s favorite, Bliss.

Resisting the temptation isn’t easy, said the Goldenbergs.

Blake is known to take ice cream home frequently and Susan bakes ice cream cakes for many family functions.

“With all of the flavors, I do go back to the ones I like,” said Blake, of his endeared Mint Chip and Rocky Road.

Fifteen-year-old Mia Severance is working her second summer at Susie Scoops and said it’s hard not to eat ice cream every day she is at work.

And for all of those weary of double fudge sundaes, two scoop banana splits and candy bar shakes, Susie Scoops serves low fat frozen yogurt and smoothies.

“People remember things from their childhood and ask if we can make something.”
Blake Goldenberg


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Tahoe Daily Tribune Updated Jul 24, 2013 05:11PM Published Jul 26, 2013 09:52AM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.