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October 4, 2013
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Raley’s NickelAid to support summer reading programs

TAHOE/TRUCKEE, Calif. — When next summer arrives, Northern California and Northern Nevada youths will have the opportunity to sharpen their reading skills through library summer reading programs, thanks to the support of Raley’s annual NickelAid program.

In a recent contest hosted on the Raley’s Facebook page, customers had the opportunity to vote daily for one of four potential nonprofit organizations to be selected as this year’s NickelAid partner. Nearly 50 percent of all voters chose to support public libraries during the two-week campaign.

NickelAid was launched in 2011 at Raley’s, Bel Air, Nob Hill Foods and Food Source stores throughout Northern California and Northern Nevada.

Through the program, every time a shopper uses a reusable grocery bag — paper, plastic or canvas — at any Raley’s and Food Source store, the company donates 5 cents per bag to a special fund, while absorbing all administrative fees related to the effort. This results in 100 percent of the donation going directly to the designated participant. Past recipients of NickelAid funds have included the California State Parks Foundation, the Nevada State Parks Fund and the American Heart Association.

“On behalf of Raley’s, we are very excited to partner with both the California Library Association and the Nevada Library Association to support summer reading through the NickelAid campaign,” said Jennifer Teel-Wolter, community relations manager for Raley’s Family of Fine Stores. “NickelAid has quickly become a valuable way for local organizations to secure funding for vital programs and specific needs.”

Public library summer reading programs help children and teens retain and enhance reading skills when school is out, as well as provide a positive community for readers. Research shows reading just five books during summer prevents learning loss.

In fact, a study by the Dominican University Graduate School of Library and Information Science, students who participate in public library summer reading programs scored higher on achievement tests than those who did not participate in such programs.

“Library summer reading programs not only strive to engage children’s minds, they foster an environment for creativity and, hopefully, spark a love of reading for a lifetime,” said Jennifer Oliver, public information officer for the Washoe County Library System in Nevada. “Partnering with the Raley’s Family of Fine Stores strengthens these literacy programs in Northern Nevada.”

Past NickelAid programs have included the purchase and installation of new picnic tables at Sand Harbor State Park and efforts to increase heart healthy fitness among at-risk families through the American Heart Association.

For information, visit www.raleys.com/nickelaid.


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Tahoe Daily Tribune Updated Oct 15, 2013 06:17PM Published Oct 4, 2013 06:20PM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.