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October 31, 2013
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Popularity of ski rental delivery increases nationwide

TAHOE/TRUCKEE, Calif. — Ian Prichard, co-founder of Black Tie Ski Rentals, announced the company had another year of record growth during the 2012-2013 season. Overall, the company’s revenues grew by 18 percent with positive gains at all branches, which ranged from 7 to 58 percent.

“Much of Black Tie’s success can be attributed to the local ownership of each branch,” said Prichard. “Our owners have a vested interest in their own success and are consistently gaining momentum in their sales, marketing and outreach efforts within their communities.”

In addition to Black Tie Ski Rentals’ local ownership and record revenues, Prichard also considers the ski rental delivery message a growing opportunity. As skiers seek timesaving alternatives to maximize their winter vacation, Black Tie continues to spread its message.

“Our national marketing effort continues to help grow the overall awareness of ski rental delivery each season,” said Prichard. “I’ve always said that I want each person or family to walk into town asking where’s the best place to get ski rentals delivered rather than where to go to rent skis.”

Black Tie cornered the market on ski and snowboard rental delivery when it started in Steamboat, Colo. in 2002. The first to pioneer ski and snowboard rental delivery, Black Tie has grown from operating out of a one-car garage to offering winter sport enthusiasts more than a dozen owner-operated locations in the most popular ski resorts in ski country — making it the largest rental delivery operations in North America.

Vacation time is a precious commodity and Black Tie Ski Rentals provides travelers with a convenient, time-saving alternative to rental shops. Local experts deliver the rental equipment for custom fittings in the comfort of their private residence.

From its flagship location in Steamboat, Colo., Black Tie has grown to provide rental delivery to skiers and snowboards in 13 locations that service more than 35 world-class resorts including Mammoth, North Lake Tahoe, South Lake Tahoe/Heavenly, Aspen/Snowmass, Breckenridge/Keystone/Copper Mountain, Crested Butte, Steamboat, Telluride, Vail/Beaver Creek, Winter Park, Big Sky/Moonlight Basin, Park City/Deer Valley/The Canyons and Whistler.

Black Tie offers a variety of rental packages with equipment provided by some of the most respected names in the industry — K2, Nordica, Volkl, Dynastar, Salomon, Rossignol, Atomic, Burton, Armada, and more.

For more information on Black Tie Ski Rentals visit www.blacktieskis.com.


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Tahoe Daily Tribune Updated Oct 31, 2013 06:19PM Published Oct 31, 2013 01:16PM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.