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July 25, 2014
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Business Roundup: New restaurant, Western wear store and more

Several new businesses have recently arrived — or will be arriving soon — in the South Shore, including a new Latin American restaurant focused on providing an authentic experience at Lake Tahoe.

Azul Latin Kitchen opened this week at Heavenly Village, offering “lighter, fresher and healthier” food and beverage choices to guests, Owner Ray Villaman said.

The eatery gets its ingredients from all over Central and South America so it can provide the highest quality foods to customers without limiting itself to one region, he said.

Even the drinks, which consist of a variety of tequila and non-tequila options, are made with fresh-squeezed juices instead of mixtures.

“It’s all about quality,” Villaman said of the restaurant, and the inspiration behind it. “It’s all about natural beauty and the natural beauty of Tahoe.”

Azul’s sister restaurant is Base Camp Pizza Co., which also located in Heavenly Village.

Nearby, workers were busy setting up a new boot and leather store at the Chateau project this week, with plans to have the store open for business later next week.

Bonanza Boot & Leather will feature several cowboy-like products, including exotic cowboy boots and a variety of leather coats and western wear.

One pair of boots to be offered is made from the skin of pirarucu fish — giant fish that live in Amazonian rivers and lakes.

The fish-skin boots cost about $780. However, the retail store will also stock a variety of more affordable options, Manager Tara Brennan said.

“If we don’t have it, we’ll find it,” she said.

Also near the state line, La Belle Maison recently opened in the Tahoe Crescent V Shopping Center. The home décor, garden and gift store moved to South Lake Tahoe from Riverside, Calif., about a month ago and offers furniture, pictures, jewelry and more.

The store is owned by Jennie Fuller and Dianne Rumble, a daughter-in-law/mother-in-law duo, who wanted to bring something that was needed to the area.

“There are really no stores like this in Tahoe,” Fuller said.

A new e-cigarette and vapor store also recently opened just down Hwy 50 next to Mo’s Place.

The Tahoe Vapory features about 75 flavors, as well as a variety of atomizers — a tool that heats and vaporizes the nicotine or non-nicotine juice when smoking.

Jack Young owns the store, along with Classic Cuts next door. He said the store offers a 10 percent discount to locals and allows customers to try the flavors first.

“You get to try it before you buy it and make sure you like it,” he said.

Meanwhile, Meyers Physical Therapy officially opened for business earlier this year in The Studio, located at 1089 Magua Street in Meyers. Jessica Monaloy started the business with almost 15 years of experience in outpatient orthopedics in the Meyers community.

With Meyers Physical Therapy, residents now have a choice to stay within the community for their rehab needs, according to the business.

“I am excited to have the opportunity to help the people of this community to keep doing what they love to do here, whether it’s skiing, snowboarding, hiking, mountain biking, etc.,” Monaloy said in a statement. “I’m here for the same reasons, so it motivates me to work hard for the people here to keep them going.”

Other businesses opening soon include a sock store at the Chateau project and a Sierra Central Credit Union at the Ski Run Shopping Center.

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Tahoe Daily Tribune Updated Jul 25, 2014 04:36PM Published Jul 30, 2014 03:14PM Copyright 2014 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.