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October 9, 2013
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Strive Roots plays Rojo’s Friday night

“Roots Infused Power Groove” will be the name of the game at Rojo’s Tavern in South Lake Tahoe Friday when Bend, Oregon’s Strive Roots takes the stage.

The band is the brainchild of Eli Lieberman, a longtime musician and artist who took up guitar following a 1997 snowboard crash that left him bedridden for almost three months, according to a short biography from the band. He formed Strive Roots several years later.

“In 2002 he took his new found composition and production skills, mixed in his diverse musical experience, from African drumming, jazz trombone and a cappella choir, to form Strive Roots and create a genre-defying, infectious new sound he dubbed ‘Roots Infused Power Groove’,” according to the biography. “Strive Roots steadily grew in popularity as they toured and played shows from Colorado to California.

“In 2006, Hannah Teter, Olympic Gold Medalist for women’s half pipe was listening to Strive Roots on her winning run which led to global publicity from magazines like People, Time, ESPN, and Snowboarder as well as mentions on David Letterman, Jimmy Kimmel, The Today Show and Jay Leno. Since then Strive Roots has played with the likes of Michael Franti, Pato Banton, The Doobie Brothers, Buck-o-Nine, Blackalicious, John Pauper and De la Soul.”

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Tahoe Daily Tribune Updated Oct 9, 2013 01:23PM Published Oct 9, 2013 01:38PM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.