Editor’s note: This is the first in a series of stories taking a look at some of the lesser-known artists performing at the SnowGlobe Music Festival. The festival, which focuses on electronic dance music, takes place in South Lake Tahoe Dec. 29-31.
Colorado DJ option4 understands that some artists don’t want to be pigeonholed into one genre of dance music, but the 30-year-old producer isn’t afraid to say that he’s a house DJ.
The former cell phone tower worker, born Brennen Bryarly, described his style as “more house than tech, more deep than disco,” during a phone interview this week.
Bryarly has been a DJ since he was a teenager and “used to be a real jerk” about only using vinyl records, he said. A hot car melting two crates of vinyl changed that attitude, discouraging him from playing music for a time. He’s gotten serious about creating his own music within the past two years and has been producing tracks at a steady clip since then.
Following a stint in Chicago, Bryarly returned to Colorado for a residency with Lipgloss, a long-running club night in Denver. He released his first EP, “Into the Night,” in August 2012. The album did well and inspired Bryarly to keep pushing his production and releasing dance tracks.
“2013 has seen option4 release two singles, ‘Do Work’ — a hard hitting tech house track with a deep and rhythmic bassline matched with equally impressive synths, and ‘All The Girls,’ which cleverly splices the vocals from N.E.R.D.’s ‘Everyone Nose’ while adding a pulsating bass groove and housey synth stabs creating a dance floor ready atmosphere,” according to his ENDIT! Management profile.
Bryarly expects the upcoming year to be a busy one as well.
He’s released four singles in the past five months. He just put out a mixtape for Discobelle Records on Tuesday. He plans to have an EP, tentatively titled “Love Like No Other,” out on New York City’s Nervous Records in January.
The album will be his major-label debut, and Bryarly said he’s excited to gain momentum.
Much of his work as option4; including the most recent mixtape, “Do Work” and “All The Girls;” is available at https://soundcloud.com/option4.
He’s never performed at Lake Tahoe and hopes to take part in one of the unique opportunities SnowGlobe presents to attendees — snowboarding.
For his live show, Bryarly said he really strives to get in touch with the crowd and play what gets them moving. Although the vinyl is gone, he still performs with CD DJs, eschewing the seemingly omnipresent laptop of electronic dance music.
As for the origin of his name? He got his moniker as a teenager when a friend was considering his options for moving forward with a tough relationship, Bryarly said. The fourth option was “stay single and party forever,” Bryarly said with a laugh.
Adam Jensen, Lake Tahoe Action