Jenny Luna
Special to the Bonanza

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December 23, 2013
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Meet Your Merchant | Tahoe boutique offers fashionable exercise options

Rebecca Roxburgh believes in fashion as a form of self-expression. She believes that expressing oneself through style should always be an option.

Rebecca’s newest store, Breathe - conscious living style, is located in the Incline Village Shopping Center next to Raley’s and offers a fashionable option for exercise clothing.

“Being in a small community, people can let you know what they’re looking for,” Rebecca said.

Many customers’ desire for exercise clothing in the area inspired Rebecca to open Breathe.

“We really want to listen to our customers because that is the best thing about living in a small community,” she said. “Everyone is working together, making it happen.”

Breathe carries highly sought brands such as Ugg, Lucy and Free People.

The fashion-passionate store owner became excited to bring in different options so those with an active lifestyle could still feel they could express their own style.

“For years and years, workout clothes were the same,” Rebecca said. “Every one of us who likes to work out, whether it’s hiking, yoga, Pilates or biking, also needs style. This selection is for people who get a chance to dress the way they want to.”

‘NOT ABOUT WHAT WE WANT’

Breathe’s latest pieces are very colorful, tribal patterned pants. The lightweight material makes the pieces perfect for exercising, wearing around the house, or doubling as normal street clothes.

Employee Naomi Freidus said she wears the pants when teaching yoga classes and feels comfortable to go out to lunch afterward, glad to not be wearing “normal black and white exercise clothes.”

Rebecca said she believes in color and in wearing whatever makes people feel their best.

“If you feel great in it, please please please wear it,” she said. “You really get to be yourself.”

Self-expression through fashion is something Rebecca has known and believed her whole life.

As a student in Rhode Island, she studied marketing and fashion and also spent time in Paris.

Fashion, she said, was “always something (she) wanted to do — there was never another option.”

Since coming to Incline Village 13 years ago, Rebecca has found her place in a community about which she feels passionate.

Bringing fashion and conscious living products to her fellow community members brings her joy and fulfillment.

“It’s not about what we want,” Rebecca said. “I’m really grateful to be able to buy for and shop for our community. It’s been one of the best and most honorable challenges.”

A ‘HEALING ATMOSPHERE’

In addition to the funky and fashionable exercise clothes, Breathe offers artwork, books by local writers, gifts and décor, as well as a children’s section that includes Dr. Seuss and “Real Love,” John and Sean Lennon’s drawing book.

Jewelry made from recycled products, as well as a “vegan leather” jacket, promote a lifestyle of conscious living.

“Our community is filled with active-minded people,” Naomi said. “Whether you’re a tourist or a local, you’re welcome and you can feel good doing something for the environment or something good for the mind, body, spirit.”

Breathe sells art by local artist Lainie Vreeland who uses various textural techniques and layers of mixed materials to create pieces that represent nature and natural landscapes.

Rebecca, also owner of the retail store Panache (along with her husband, John), brought her creative eye when decorating her new boutique just a few doors down, which opened in June of last summer.

“I knew that Becca would create a real healing atmosphere,” said Naomi.

On top of Breathe and Panache, Rebecca and John own Forever Rox Jewelry, also located in the Incline Village Shopping Center.

Jenny Luna is a freelance reporter for the North Lake Tahoe Bonanza and Sierra Sun newspapers. Have an idea for a merchant that should be featured in the Bonanza? Contact Jenny at jluna0928@gmail.com.

“I’m really grateful to be able to buy for and shop for our community. It’s been one of the best and most honorable challenges.”
Rebecca Roxburgh


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Tahoe Daily Tribune Updated Dec 25, 2013 03:07PM Published Dec 30, 2013 12:42PM Copyright 2013 Tahoe Daily Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.