Madroña Vineyards is using its Lake Tahoe-labeled wines to raise money for Lake Tahoe by donating a portion of sales to key groups supporting the region.
The business, located in the Sierra Foothills, raised more than $6,000 for four organizations doing work to help protect the natural beauty and health of the Tahoe Basin and the county around it, according to a press release. The Tahoe Fund’s Angora Bridge Project, Ag in the Classroom’s Tahoe Farm Day, the Schnell School Garden of Learning, and the American River Conservancy benefited from the first round of fundraising, the release stated.
The special Madroña label is sold in wine shops, stores and restaurants in the Tahoe region, and at Trader Joe’s in Folsom, East Sacramento, Fair Oaks and around the region. It says Lake Tahoe across the top and bottom of the label and includes four scenes of the lake, each from a different season.
“Tahoe is such a wonderful, precious place,” Maggie Bush, a co-owner of Madroña and the winery’s general manager, stated in the release. “At our winery and vineyards, we’re focused on protecting what nature gave us. The Tahoe Basin is such a beautiful natural treasure. We want do everything possible to protect that and to get as many people involved as we can.”