As a public relations professional, credibility and accuracy in all communication that we write and promote for our clients is absolutely key. The moment you aren’t transparent, you lose the trust of a peer, media resource or client. I’m fortunate to be part of Weidinger Public Relations team in South Lake Tahoe, where I’ve worked for the past seven years, and a founding member of Tahoe Regional Young Professionals organization.
While technology is incredible in a lot of ways, one aspect that irks me is the lack of transparency and how comments to blogs, news articles and social media posts are masked behind a fictitious name. In doing so, several comments on discussion boards have reached the point of hurtful and outright disrespectful. Call me Pollyanna, but I would encourage our young professionals/young at heart to change to a positive, constructive dialog and indicate who they are. If you want to make a claim look at the facts, what’s your goal and justification behind the statement? Don’t be afraid to share opinions but let people know why you believe something and your identity instead of hiding behind a fictitious name. Become a leader, step up, take charge and be somebody.
Negativity is prevalent in our region — whether it’s directed toward individuals, businesses or agencies. Instead, how about shifting the focus to what we’re doing well, the progress, and new ideas to continue the revitalization trend? On the heels of the third economic forum with the Tahoe Chamber and business leaders, the renaissance and co-operative efforts among agencies, public and private partnerships have made major strides in the past few years. It’s great to be a part of the transformation and more individuals should join the discussion, learn more and become engaged.
National media are taking note with Tahoe’s story, let’s keep providing them newsworthy content on how we’re revitalizing and becoming a more walkable, bike-friendly, user-friendly community that offers world-class amenities while being environmentally conscience of our treasured lake. Of course, opinions will vary on what route to take and how to balance tourism and residents. The blend of development and environment in recent years wasn’t a priority so this is a welcome and much-needed change.
Let’s drop the “us vs. them” mentality and work toward a collective “us in which we can brag about accomplishments as a whole. I’m a native Nevadan who just moved to California two months ago. My commute to work is longer and taxes are different, yet I’m still part of the greater Stateline/South Lake Tahoe community. It doesn’t matter which part of town you live/work, we’re all in this together.
Now is the time, more so than ever, to get involved and have a say in our future. Please offer your expertise, knowledge, insight and thoughts in a constructive way without bashing individuals or businesses. Less is accomplished if we’re wasting our time griping about something. Let’s turn that mentality around and say, “how can we do this to improve that?”
— Jennifer Boyd works for Weidinger Public Relations and is a member of Tahoe Regional Young Professionals.