Albert N. (Al) Goldberg, a resident of Lake Tahoe’s South Shore since 1994, died Thursday August 15, 2013 after a battle with colon cancer. He moved to Lake Tahoe from Los Angeles to become public relations manager of Harvey’s Resort Hotel & Casino after an extensive career in public relations and journalism. He retired in 2006 after 12 years with Harvey’s and Harrah’s. He had been active in Temple Bat Yam, the Jewish congregation serving Lake Tahoe, Carson City and the Carson Valley, serving as president from 1998-2000. He also served as treasurer and as a board member for many years.
Born December 16, 1937 in Toledo, Ohio, he graduated from Bowling Green State University in Ohio with a joint degree in public relations and journalism. He worked as a reporter and editor for 18 years for the Associated Press News Service and the Toledo Blade for which he served as a political writer and business editor in the 1970’s. He also won a fellowship in business and economics from Carnegie-Mellon University in Pittsburgh, PA.
After leaving the field of journalism in 1978 Goldberg began a second career in public relations that culminated at Lake Tahoe. He served as public relations manager of Jeep Corporation in Toledo from 1978-1981 after which he moved to Los Angeles as a senior vice president of Hill & Knowlton, then the world’s largest public relations agency. His major clients were Mazda Automobiles, Bridgestone Tires and Hitachi Electronics, he founded and was co-director of Hill & Knowlton’s Japanese business division which served public relations needs of then-burgeoning Japanese companies moving to the United States.
Goldberg is survived by his wife Ellen, who is active in several Lake Tahoe women’s organizations, and by his daughter Lauren and grandson Dean of Las Vegas: son Andy of Los Angeles, and granddaughter Michelle of Denver.; step children Debra Silverman (Chris Hebert), Gregg Silverman (Carolyn) and Lauren Wilson (Nathan), and 6 step grandchildren. Donations may be made in his memory to Temple Bat Yam (3260 Pioneer Trail, South Lake Tahoe, CA 96150) or South Tahoe Cancer League (PO Box 17962, South Lake Tahoe, CA 96151).