Boarding for Breast Cancer returns to Sierra-at-Tahoe with music, big air
9-11 a.m. 108 Sun Salutations
10 a.m. Festival Village opens
10 a.m. Photo + Art Exhibition opens
11:15 a.m. to 1 p.m. Big Air Expression Session
1:30-2:30 p.m. Panic Is Perfect
3-4:15 p.m. The Family Crest
4:45-6:00 p.m. EFG
5:45-6:30 p.m. Photo + Art Exhibition final sales
Boarding for Breast Cancer returns to its roots this weekend with a music festival, big air session and more at Sierra-at-Tahoe Resort.
Saturday’s B4BC Snowboard + Music Festival celebrates 20 years of the organization, which advocates early detection and an active lifestyle as the best means for breast cancer prevention.
The organization started after Monica Steward, co-founder of Bonfire, died in 1996 at the age of 29 after being diagnosed with breast cancer three years earlier.
“At the time we realized their wasn’t much information out their for young women in regard to breast cancer,” said B4BC co-founder and executive director Kathleen Gasperini.
“B4BC’s founders — all leaders in the snowboarding industry and pro riders — wanted to create a space to celebrate Monica’s passions, snowboarding and music, while communicating the importance of awareness and education for young people,” according to a press release for the event. “Thus, the B4BC Snowboard + Music Festival was born.”
The festival, which last played at Sierra in 2002, has hosted acts such as the Beastie Boys, Blink 182, Linkin Park, the Foo Fighters, Michael Franti, Spearheard and Luscious Jackson in the past and has raised more than $600,000 for groups including the Breast Cancer Fund, Nina Hyde Center for Breast Cancer Research and regional breast cancer support organizations.
“Sierra-at-Tahoe has had some memorable moments with B4BC throughout the years,” said John Rice, general manager of Sierra-at-Tahoe, in the release. “We can’t wait to host the 20th anniversary celebration and create some more. We’ve supported their mission from day one and are excited to walk alongside them spreading awareness about breast cancer and breast cancer prevention.”
Action sports commentator Sal Masekela is set to host Saturday’s proceedings, which will include music by Los Angeles psych-rock trio EFG, as well as the Bay Area’s Panic is Perfect and the Family Crest. Original headliner CocoRosie was forced to cancel due to illness.
Pro snowboarders Megan Pischke and Jamie Anderson will lead participants in 108 Sun Salutations at the event. Anderson will also take part in a Big Air Expression Session set to include Kjersti Buass and Tyler Nicholson, among others.
A photo and art exhibition, as well as a silent auction, curated by Trevor Graves and NEMO Design will feature industry artists such as Caia Koopman, Jamie Lynn, Vanessa Stark, Tina Basich and photographers including Graves, Jeff Curtes, Dawn Kish and Mark Gallup.
A Festival Village featuring B4BC supporters, cause-marketing partners and supporters over the past 20 years will also feature live snowboard painting, interactive sponsor booths, raffles, silent auctions, gear, accessories and apparel, according to the release.
“We just hope that people in the Tahoe community come out and support it,” Gasperini said.
A pre-party will take place Friday night at Lake Tahoe Resort Hotel’s Echo Fireside room. The party starts at 7 p.m. and is free to attend.
More information is available at http://b4bc.org.
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