27 vie for BID board | TahoeDailyTribune.com
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27 vie for BID board

Susan Wood

South Lake Tahoe’s city clerk reported Monday 27 people have applied for a board intended to steer a proposed business improvement district to fund tourism marketing efforts.

The city needs 11 – two members each from hotels and eateries from opposite ends of town split by Ski Run Boulevard; two retailers with low- and high gross revenue sales; an outdoor recreation operator and two at-large members.

The City Council plans to make its selections April 5.



The 27 interested parties break down to six people under the lodging category, four in the restaurant business, six assigned to retail and 14 at-large, City Clerk Susan Alessi said.

Board members of the South Lake Tahoe Lodging Association made a plea last week for those of like mind to apply for the BID board.



“I hope we have some people in lodging who will represent ourselves. We need level heads,” said applicant Eric Eymann of the Station House Inn. Missy Springer also put her name in under Camp Richardson Resort’s business license. Having a current license is a prerequisite for a representing applicant.

Julie Threewit described her interest Monday of why she applied under the Neighbors’ license as a greeting card buyer for the book store.

“I have always been interested in local government. This has been a heated issue, and I felt I had both the qualifications and the time to do a good job,” the Meyers resident said. “No matter how you feel about the board, the process deserves 110 percent from the people involved.”

The formation of the district has turned out to be one of the most contentious, talked-about city issues since redevelopment.

As the proposal was put forth by the South Lake Tahoe Chamber of Commerce and city-spawned marketing committee, 2,607 companies in the city would pay an estimated $326,000 into BID coffers according to a formula based on gross revenues and by type of business. The annual assessments range from $30 to $3,000.

In spirit, hotels and vacation home rental management companies have agreed to collect the $1.50 tax guests pay that collectively adds up to $1.2 million. The tax was the result of Measure Z, a voter-enacted surcharge, that expires in September 2006.

The proposed BID is intended to counter $753,000 in reduced city subsidies to the chamber and Lake Tahoe Visitors Authority in the last year. With more hearings planned, the City Council may kill the BID at any time.


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