7-Eleven celebrates 83rd birthday with free Slurpee drinks
July 9, 2010
Sunday is July 11, also known 7-Eleven day, the day when the convenience chain celebrates its birthday. This year marks 83 years since the company was founded in Dallas, Texas.
Participating 7-Eleven stores across America and Canada will serve 5 million free Slurpee frozen beverages in special birthday cups on Sunday while supplies, according to a company release.
Starting Sunday, 12 musical groups will begin showcasing their talents and compete for semi-finalist status at four regional concerts.
The first concert takes place Sunday, July 11, at 7 p.m. in Los Angeles at The House of Blues on Sunset Strip where three of the bands will open for a performance by Train. In this virtual talent contest, fans can view all performances live online on Slurpee’s Facebook fan page and vote for their favorite band at Slurpee.com. Voting is open for three days immediately after each event.
“7-Eleven Day has become so popular that people mark it as a recurring event on their calendars,” said Stefanie Olson, 7-Eleven brand manager for Slurpee and Big Gulp beverages. “Some people forget that it’s July 11 or 7-Eleven Day. They just know it as free Slurpee day. It’s a great way to create a party atmosphere at our stores.”