AMERICAN CENTURY CHAMPIONSHIP | The gift that keeps giving
July 16, 2010
STATELINE – Once their golf rounds end, there is a hot spot that celebrities in the American Century Championship can’t resist.
Some of the stars can be found at the blackjack and craps tables. Others take a boat outing on Lake Tahoe. The hard-core golfers even venture away from the tournament venue to try another golf course.
But many of the celebrities in this week’s 80-player ACC field have turned out at the gifting lounge at Harrah’s.
And why not?
Apparel, electronics, skin care and shaving products and shoes were available to the celebrities free of charge Tuesday through Thursday.
The stars’ needs were taken care of at the driving range at Edgewood Tahoe Golf Course as well. TaylorMade supplied the golf equipment and Adidas adorned the celebrities with their latest golf shoes.
Recommended Stories For You
“Athletes, they love free stuff,” said Joe Carter, a second-year participant in the ACC. “When we come into the (gifting lounge), it’s like a smorgasbord.”
Carter enjoyed his facial skin-care treatment and shave (by Zirh) so much on Wednesday that he returned on Thursday.
“That’s good,” Carter said. “You find a few things, and you go with it. Carhartt, I’ve hard their products a lot, because I grew up hunting.”
Former NHL star Joe Sakic, who played for the Colorado Avalanche, and former NHL All-Pro lineman Jonathan Ogden scooped up some of Carhartt Apparel’s outerwear Thursday afternoon, while former U.S. Vice President Dan Quayle was fitted with a pair of Ryn shoes.
Carhartt and the other companies present invested their merchandise in the stars, hoping that the public will see the celebrities using or wearing their products and will want to buy them.
UPP Entertainment of Burbank, Calif., arranged for the various companies to present their products to the stars after learning that tournament officials were looking for a gifting orchestrator.
“The caliber of products that we brought in and the level of talent that has participated, and most importantly, hearing from their lips how awesome this gifting suite has been, we would absolutely do it again,” said Steve Resnick of UPP.
Resnick estimated that nearly two-thirds of the celebrity field participated in the gifting, including Jerry Rice, Ray Allen, Jason Kidd and Michael Jordan’s girlfriend.