American Skiing names new president | TahoeDailyTribune.com
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American Skiing names new president

American Skiing Company, Heavenly Ski Resort’s parent corporation, is bringing in a new president.

William Fair, 38, has been hired as chief operating officer and president of the largest ski resort operation in America. His duties will include working with the presidents of ASC’s nine ski areas and reporting to Les Otten, the company’s chief executive officer and chairman of the board.

The operating officer position has been open for more than a year, according to Skip King, ASC’s director of media relations.



“The company had a COO, Warren Cook, before. He left 12 to 14 months ago to be president of a biotech firm,” King said. “We’ve been conducting a search for a new COO ever since.”

During that time, Otten has been acting as COO in addition to his attending to his regular duties.




“Effectively, he’s been doing three full-time positions,” King said.

Fair worked as president of Universal Studios’ Port Aventura theme park in Spain and has experience in finance and business planning with Disney Development Company. He’ll start work for ASC in May.

Fair said in a written statement that he plans to work on building the company’s earnings and improving product quality and customer service.

In addition to Heavenly Ski Resort, ASC owns Steamboat in Colorado; Killington, Mount Snow and Sugarbush in Vermont; Sunday River and Sugarloaf/USA in Maine; Attitash Bear Peak in New Hampshire; and the Canyons in Utah.

It is also the primary builder in South Lake Tahoe’s Park Avenue Redevelopment Project with plans to build a quarter-share hotel near the state line and a gondola that leads from the project site to Heavenly’s slopes.

Judith Von Klug, the city’s redevelopment manager, said ASC’s change in management shouldn’t have any effect on the Park Avenue Project, scheduled to begin in May.

“I don’t think any change in management is detrimental to the project,” she said. “The contract is binding on the company regardless of what changes they have made.”

The change shouldn’t cause much of a shift in Heavenly’s operation either, the resort’s president said.

“I haven’t met the fellow yet, but I expect to meet him next week at the grand opening of the Grand Summit in The Canyons,” Dennis Harmon said. “I don’t think we’ll be expecting any major changes.”


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