Artist wants to help businesses promote themselves
Digital artist Britta Nauta opened art and design studio Anchor Design in May 2004 with little expectation but a lot of ambition. It’s paid off.
The 23-year-old Tahoe Keys woman has picked up a list of who’s who in the South Shore business arena – from A’dios Jewelry Design to Rock Your World.
Nauta wants to rock the world of sending business to her clients, if they allow for the advice.
She expressed excitement over Anthony Minter buying into the contemporary look she created for Evolution Tanning. The logo, business card and brochures use color and wavy lines to illustrate the progressive nature of the business.
“I have always enjoyed the arts, but I love graphic design because I have a passion for visual communication and problem solving,” she said. Nauta added she likes meeting people.
Besides doing graphic and Web design, Nauta creates fine-art custom montages – which she compiles as a blend of digital images as gifts.
“I knew I wanted my own business,” she said. “I came here because I love it here.”
Nauta said she wants to eventually hire a Web designer to assist her.
One of the biggest challenges revolves around educating small business owners as to why they need a promotional image. Many don’t see the need for a business plan.
“They don’t think they need a graphic designer, and (business) owners have their own ideas on marketing,” she said.
Nauta, who graduated from California State University, Sacramento, with a degree in graphic design, displayed her work at an arts and crafts fair at the “Y” over the weekend. She can be reached at (530) 412-2256. Web visitors are invited to check out http://www.anchordes.com.