Artistic stickers build Tahoe connections
July 4, 2009
Tahoe Arts and Mountain Culture stickers have made their way onto water bottles, notebooks, car bumpers and other surfaces, and now there’s a new one to collect.
The third and latest sticker in the annual series features Phyllis Shafer’s “Mackerel Sky.”
TAMC Web site creator and editor Becky Bell started releasing the stickers in 2007 to promote local artists. Each artist brings their own interpretation of the area. Some artists use folklore, scenery or animals to express their views.
“Powerful images by local artists such as ‘Mackerel Sky’ spark conversations and connections among people as they relive their experiences at Lake Tahoe,” Bell said.
Bell created the TAMC Web site to showcase Tahoe’s mountain culture, and introduce visitors and residents to the artists, businesses, and activities that make up the area.
Shafer began teaching art at Lake Tahoe Community College in 1994, and is the art director for the college’s Haldan Art Gallery.
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“I try to find an image that captures our essence and represents our mountain culture,” Bell said.
The first artist featured was Kristen Schwartz with “Cave Rock Woman,” and the second sticker featured Sara Zimmerman with “Jump!”
The three stickers are completely different: Schwartz’s piece depicts the Native American connections to the area; Zimmerman painted a golden retriever jumping for a ball; and Shafer painted a scenic landscape. But all of the stickers portray themes and images that those at Lake Tahoe can relate to, Bell said.
“I love seeing Tahoe through the artists’ eyes because they want to transport the viewer to a certain feeling,” Bell said.
By showcasing artists through the stickers and other Tahoe elements on the Web site, Bell wants to create connections with visitors, and encourage them to attend events and shop at local businesses.
“I wanted to provide a resource for people to authentically connect to Lake Tahoe, as well as preserve our mountain culture and participate in the protection of our natural resources,” Bell said.
Bell even has a “green” section on her Web site, which offers eco-tips and showcases green businesses. That provides a resource to visitors who want to patronize green businesses or participate in environmental activities, Bell said.
For a list of locations where the free stickers are available, and for more information on Tahoe Arts and Mountain Culture, see http://www.tahoeculture.com.